Campaign Manager

Goosehead Insurance • Westlake, OH

22h

About The Position

The Campaign Manager, Corporate and Franchise Marketing, supports growth across Goosehead’s corporate sales teams and franchise agency network by developing and executing campaigns that drive lead generation, customer acquisition, retention, and cross-sell. This individual contributor translates marketing strategies and business priorities into actionable campaign plans for prospects and existing clients. The role also supports scalable marketing programs, tools, and resources that help corporate agents and franchise owners grow their businesses while maintaining a consistent Goosehead brand and customer experience.

The ideal candidate has strong project management skills and an understanding of audience segmentation, campaign execution, and performance optimization. They collaborate across teams, manage competing priorities, and turn campaign results into clear recommendations.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent relevant experience.
• Approximately 5 years of experience in campaign management, demand generation, customer marketing, or a related marketing role.
• Demonstrated experience managing campaigns from planning through execution and optimization.
• Email marketing experience is required.
• Understanding of acquisition and customer lifecycle marketing, including lead generation, nurture, retention, cross-sell, and win back.
• Ability to translate business needs into focused campaign plans with measurable objectives.
• Strong project management skills and ability to manage multiple campaigns and stakeholder groups.
• Experience using CRM and marketing automation platforms.
• Familiarity with audience segmentation, automated journeys, campaign testing, and performance measurement.
• Analytical mindset and ability to turn data into practical recommendations.
• Strong written communication, creative briefing, and stakeholder management skills.
• High attention to detail, proactive problem-solving, and accountability for deadlines and deliverables.

Nice To Haves

• Experience supporting sales teams, franchise networks, local businesses, or multiple business stakeholders.
• Exposure to paid search, paid social, SMS, or direct mail.
• Background in insurance, financial services, or another regulated industry.
• Salesforce experience preferred.

Responsibilities

• Develop and manage campaign plans for Corporate and Franchise marketing priorities, including lead generation, prospect nurture, customer retention, cross-sell, and win back.
• Translate business objectives into campaign briefs that define audiences, messaging, channels, deliverables, timelines, and success metrics.
• Coordinate campaigns across email, SMS, paid media, direct mail, and agent outreach according to campaign needs and available resources.
• Coordinate campaigns from briefing through launch and reporting, partnering with Marketing Automation on technical setup, testing, and deployment.
• Communicate campaign progress, dependencies, and risks to keep campaigns on track.
• Partner with corporate sales leaders and franchise stakeholders to understand business needs and identify marketing opportunities.
• Support scalable marketing programs for corporate agents and franchise agencies to attract prospects, engage clients, and generate referrals.
• Collaborate with Creative Services to develop campaign assets, templates, playbooks, and resources for local marketing efforts.
• Help stakeholders use available marketing programs and resources effectively.
• Gather feedback from agents and franchise owners to improve program relevance, adoption, and results.
• Partner with Salesforce, data, and Marketing Automation teams to define audiences, segmentation criteria, and targeting requirements.
• Support prospect and customer journeys based on lifecycle stage, policy relationships, engagement, and available data.
• Validate audience criteria, exclusions, and suppression requirements before launch, including distinctions between Corporate and Franchise audiences.
• Identify opportunities to improve personalization, campaign timing, and the transition from marketing engagement to agent follow-up.
• Monitor campaign performance against objectives, including lead generation, quote activity, conversion, retention, cross-sell, and engagement.
• Partner with reporting and analytics teams to connect marketing activity with sales outcomes when data is available.
• Provide regular performance updates with results, insights, and recommended next steps.
• Develop and execute structured tests across audiences, messaging, creative, calls to action, and timing.
• Apply campaign learnings to improve future programs and prioritize optimization opportunities.
• Collaborate with Corporate Sales, Franchise leadership, Creative Services, Marketing Automation, and data teams to deliver coordinated marketing programs.
• Develop clear creative briefs and consolidate stakeholder feedback to support efficient asset development.
• Coordinate required brand, Legal, and Compliance reviews before launch.
• Align campaign messaging and follow-up expectations with sales stakeholders to support a consistent prospect and client experience.
• Maintain campaign calendars, workplans, documentation, and organized assets.
• Follow established intake, briefing, approval, quality assurance, and reporting processes.
• Verify campaign details, including audience requirements, messaging, links, personalization, and tracking, with execution teams.
• Identify opportunities to standardize recurring work and improve campaign delivery across Corporate and Franchise marketing.

Benefits

• High quality voluntary health, vision, disability, life, and dental insurance programs
• 401K Matching Plan
• Employee Stock Purchase Plan
• Paid holidays, vacation, and sick leave
• Corporate sponsored programs to enhance employee physical, financial, mental and emotional wellness
• Financial Solution Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level