Marketing Analyst/Campaign Manager

onsemi•Scottsdale, AZ

About The Position

onsemi is seeking a results-driven, creative marketer to join its Campaign Marketing team. The Campaign Marketing Manager drives global campaigns and product introductions by developing marketing content and coordinating promotional activities, including email marketing, paid advertising, and social media. The role works with stakeholders across Corporate Marketing, Business Units, Field Sales, Inside Sales, and distribution partner organizations. It is ideally based in Phoenix, Arizona, and reports to the Manager, Global Campaigns and Content Marketing within Corporate Marketing. The position supports go-to-market product launches and strategic campaigns, coordinates creative and production services, measures campaign performance, develops adaptable short- and long-form marketing content, and implements customer-nurture campaigns. It also promotes consistent use of onsemi’s brand voice and maintains brand integrity across external touchpoints. Infrequent domestic travel may be required.

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, Advertising, Journalism, or equivalent.
  • 3–5 years of Marketing or Marcom experience; preferably in high-tech and B2B companies.
  • Experience creating content for a multichannel marketing approach, including ads, web, blogs, brochures, whitepapers, keynotes, industry-event presentations, social media, and video.
  • Experience supporting, implementing, and measuring end-to-end marketing campaigns.
  • Excellent project-management skills, including the ability to prioritize and manage multiple projects.
  • Solid understanding of CRM systems such as Salesforce and Google Analytics.
  • Strong attention to detail and ability to execute precisely to brand and style guidelines.
  • Strong interpersonal skills, passion for technology, and flexibility and focus to work under tight deadlines in a fast-paced environment.
  • Excellent communication and creative-thinking skills, with the ability to use data and intuition to inform decisions.
  • Ability to travel infrequently domestically.

Nice To Haves

  • Prior experience in the semiconductor industry.
  • Experience with Adobe Creative Suite and HTML.

Responsibilities

  • Support the planning and implementation of go-to-market product launches and strategic campaigns.
  • Coordinate services including content creation, graphic design, document translation, website content updates, photography, social media, and video production.
  • Measure, analyze, and report on marketing campaign success.
  • Support development of short- and long-form content that can be customized for onsemi.com, sales enablement, and marketing collateral such as ads, social media, blogs, ebooks, whitepapers, and infographics.
  • Define and implement drip-nurture campaigns that follow the customer buying journey from awareness to purchase, optimizing content for the right audience and decision-maker at the right time and place.
  • Promote consistent adoption of onsemi’s brand voice and tone across marketing programs and tactics.
  • Maintain and elevate onsemi’s brand integrity and core values across external touchpoints.
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