Brand Marketing Manager

Essity • Charlotte, NC

1d

About The Position

Essity Health and Medical Solutions is seeking a strategic, data-driven Brand Marketing Manager to lead its US Orthopedics portfolio for a leading orthopedics brand. The role translates market, customer, clinician, and consumer insights into go-to-market strategies that strengthen portfolio performance and drive US growth. The manager develops portfolio positioning, messaging, and value propositions for clinicians, DME/HME customers, and consumers, and oversees product launches, lifecycle management, product maintenance, and portfolio optimization. The role is cross-functional, partnering with Sales, Clinical, Education, Market Access, Operations, and global partners. The preferred location is Charlotte, NC, and travel may be up to 20%.

Requirements

• Bachelor’s degree.
• At least 2 years of experience in brand management, product marketing, or product management.
• Strong analytical skills and ability to translate data and insights into clear recommendations.
• Commercial and financial acumen, including experience managing budgets and evaluating business performance.
• Excellent communication, storytelling, and presentation skills.
• Strong cross-functional leadership skills and ability to influence without direct authority.
• Proactive, solutions-oriented self-starter able to manage multiple priorities.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Ability to travel up to 20%.

Nice To Haves

• Healthcare or medical device experience.

Responsibilities

• Develop and execute go-to-market strategies for the US Orthopedics portfolio, aligning with Sales, Clinical, Education, Market Access, Operations, and global partners.
• Translate market, competitive, customer, clinician, and consumer insights into portfolio strategies and growth opportunities.
• Own portfolio positioning, messaging, and value propositions for clinicians, DME/HME customers, and consumers.
• Manage the Orthopedics product assortment, including new product launches, lifecycle management, product maintenance, and portfolio optimization.
• Partner cross-functionally to identify clinical evidence needs and support claims, messaging, and educational materials.
• Plan and manage the A&P budget and evaluate initiative performance, ROI, and effectiveness across the 5Ps.
• Monitor business performance, competitive activity, and market dynamics to inform recommendations and decisions.
• Build relationships with clinicians, customers, professional associations, and industry stakeholders to strengthen brand relevance and market understanding.
• Develop sales and customer-facing tools to support launch readiness, education, and commercial execution.
• Champion the brand internally and externally, ensuring consistent positioning across customer touchpoints.

Benefits

• United Healthcare PPO, EyeMed Vision Insurance, and Delta Dental Insurance.
• Wellness program through Rally Healthcare.
• Dependent Care Flexible Spending Account.
• 401(k) with employer match and annual employer base contribution.
• Company-paid basic life, AD&D, short-term disability, and long-term disability insurance.
• Employee Assistance Program.
• PTO and paid holidays.
• Voluntary critical illness, hospital indemnity, and accident insurance.
• Employee discounts program.
• Scholarship program for children of Essity employees.
• Annual incentive bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level