Brand Marketing Manager
About The Position
Glo Skin Beauty is seeking a Brand Marketing Manager to support its US, Pro, and International businesses. The role supports the development and execution of brand marketing campaigns and leads community-focused initiatives across key audiences. It translates cultural and consumer insights into relevant campaigns, partnerships, and activations that strengthen brand relevance and drive growth. The Brand Marketing Manager collaborates with internal teams and external agency partners, manages campaign execution and marketing calendars, and develops Glo's annual and quarterly PRO marketing strategy and calendar. The role monitors campaign performance, identifies optimization opportunities, protects brand consistency and professional authenticity, and communicates updates and results to stakeholders. It also supports leadership presentations and identifies emerging trends, communities, platforms, and partnerships that may create growth opportunities.
Requirements
- Bachelor's degree in marketing, communications, business administration, or a closely related field.
- Two to five years of experience in brand marketing or integrated marketing within the beauty industry.
- Ability to turn consumer insights into clear, actionable recommendations.
- Experience supporting integrated marketing campaigns and managing projects from brief through execution.
- Strong written, verbal, and presentation skills, including the ability to develop clear and compelling briefs.
- Comfort using data and performance insights to inform recommendations and optimize campaigns.
- Strong cross-functional collaboration skills and ability to build productive relationships with internal teams and external partners.
- Resilience and resourcefulness in dynamic, fast-paced environments, with willingness to embrace change and navigate ambiguity.
Nice To Haves
- An MBA or related master's degree.
Responsibilities
- Contribute to campaign concepts and creative development.
- Develop creative briefs in partnership with the VP of Demand Creation.
- Manage day-to-day updates to the marketing calendar and monthly briefs, including new product launch campaigns.
- Manage day-to-day execution with internal teams and external agency partners, including PR and paid media.
- Partner with Product Development, creative, social, digital, influencer, Pro Channel, and international teams to execute brand and product initiatives.
- Drive alignment and timely execution across stakeholders.
- Develop and own Glo's annual and quarterly PRO marketing strategy and calendar.
- Represent the PRO channel within the broader marketing organization, ensuring professional needs and insights inform brand strategy.
- Track brand initiative and campaign performance against defined KPIs.
- Use consumer insights and market feedback to identify learnings and optimization opportunities.
- Translate learnings into recommendations for future community and campaign plans.
- Ensure brand initiatives and campaign plans are consistent with Glo Skin Beauty's brand strategy, identity, and standards.
- Partner with the VP of Demand Creation and cross-functional teams to protect brand consistency and Pro authenticity across touchpoints.
- Identify emerging cultural trends, communities, platforms, and partnerships that could unlock growth and relevance for Glo Skin Beauty.
- Propose community-led initiatives and activation opportunities based on consumer insights.
- Communicate clear updates on brand-led initiatives, campaigns, and performance.
- Support the VP of Demand Creation with leadership presentations, including three-year company strategic planning, board meetings, and commercialization GTM decks.
- Manage day-to-day relationships with paid media and PR agency partners.
Benefits
- 401(k) match.
- Subsidized health insurance benefit plans.
- Company-provided computer.
- Home office stipend.
- Employee gratis products valued at $250 each quarter.
- PTO accrual of 4.75 hours per pay period.
- 10 company-paid holidays and 2 floating holidays.
- Sick leave accrual of 2 hours per pay period, with a bank of 2 days to start and a cap of 10 days.
- Up to 6 days of bereavement leave.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
