Brand Marketing Manager

Arbor Energy•El Segundo, CA

11h•Onsite

About The Position

Arbor Energy is hiring its first in-house marketing team member to translate marketing strategy into consistent execution across company storytelling, industry presence, audience engagement, and marketing operations. The Brand Marketing Manager reports directly to the COO and partners with engineering, commercial, and company leaders to communicate the company’s technical progress, commercial milestones, and proof points. This is an in-person role based in Arbor Energy’s El Segundo, California office. The role develops a dependable process for turning company progress into accurate, credible external stories; manages the company’s presence at relevant industry events and opportunities; and builds programs to engage audiences interested in Arbor Energy’s capabilities and progress. It also establishes practical marketing plans, workflows, and operating processes, coordinating internal teams and external partners from brief through completion.

Requirements

Bachelor’s degree in marketing, communications, or a related field, or equivalent work experience.
At least 6 years of brand or integrated marketing experience, ideally within a complex technology startup and/or agency environment.
Demonstrated experience turning company, product, technical, or commercial milestones into clear marketing stories and programs for external audiences.
Strong brand and editorial judgment, including identifying compelling stories, developing clear creative or content briefs, and providing useful feedback on work in progress.
Experience executing across several areas of marketing, such as content, events, speaking programs, campaigns, social media, email, or other owned channels.
Experience building and engaging an audience, evaluating channel performance, and using insights to improve marketing decisions.
Experience partnering with and managing external marketing partners from initial brief through completion.
Ability and willingness to learn complex technical subjects and collaborate effectively with engineers, executives, and commercial teams.
Track record of independently leading complex, cross-functional marketing programs, including setting priorities, coordinating stakeholders, and moving work through completion.
Resourcefulness and comfort moving between strategic context and hands-on execution in a fast-moving environment where marketing systems are still being built.
Willingness to work in person in Arbor Energy’s El Segundo, California office.

Nice To Haves

Marketing experience within hardware technology, energy, advanced manufacturing, infrastructure, or a similar industry.

Responsibilities

Partner with engineering, commercial, and company leaders to understand technical progress, commercial milestones, and emerging proof points.
Identify stories to communicate, explain their relevance, and translate complex work into briefs for content, PR, and other marketing initiatives.
Serve as the primary internal partner to Arbor Energy’s external marketing team, providing context, gathering internal input, coordinating feedback, and ensuring work is accurate and consistent with the brand.
Build a dependable process for turning company progress into external stories while protecting technical accuracy and brand credibility.
Build and manage the marketing calendar and plan for relevant conferences, technical forums, speaking opportunities, sponsorships, and other priority industry moments.
Match company leaders and subject matter experts to opportunities, coordinate messaging and preparation, and repurpose resulting content and insights for digital, investor, and commercial audiences.
Help define how the company builds direct relationships with audiences interested in its capabilities, progress, and presence.
Recommend appropriate channels and programs, develop and execute a consistent audience engagement plan, and use audience and channel performance to improve decisions.
Translate marketing priorities into plans, briefs, timelines, owners, and next steps.
Coordinate asset production, manage feedback and approvals, and follow work through to completion across internal teams and external partners.
Source and manage agencies, freelancers, technical writers, and other marketing vendors as needed.
Turn recurring work into practical processes and workflows that improve quality, visibility, and speed, and use tools and automation to strengthen operating leverage.