Brand Marketing Manager
About The Position
The Brand Marketing Manager is a hands-on role that combines brand strategy with in-restaurant execution. You’ll analyze business performance and consumer insights to help shape the marketing calendar and bring the brand lens to new product launches in partnership with Menu Innovation. You’ll own in-restaurant marketing from end to end, from creative briefs and photo shoots to POP, menu boards and restaurant deployment. Working closely with Integrated Marketing Communications (IMC), Operations and franchisees, you’ll help ensure every campaign is cohesive, on-brand and built to drive business results.
Requirements
- Hands-on role requiring a combination of brand strategy and in-restaurant execution.
- Ability to analyze business performance and consumer insights.
- Experience in shaping marketing calendars.
- Familiarity with new product launches and bringing a brand lens.
- Proficiency in owning in-restaurant marketing processes from creative briefs to deployment.
- Experience working with Integrated Marketing Communications (IMC), Operations, and franchisees.
- Skills to ensure campaign cohesion, brand consistency, and business results.
Responsibilities
- Analyze business performance and consumer insights to shape the marketing calendar.
- Bring the brand lens to new product launches in partnership with Menu Innovation.
- Own in-restaurant marketing from end to end, including creative briefs, photo shoots, POP, menu boards, and restaurant deployment.
- Ensure campaigns are cohesive, on-brand, and drive business results in collaboration with IMC, Operations, and franchisees.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
