Manager, Brand Marketing

Rent the Runway • Brooklyn, NY

7d • Onsite

About The Position

Rent the Runway is seeking a Brand Marketing Manager to develop and execute insight-driven, omnichannel campaigns and community experiences that shape how the brand appears in culture. The role translates business priorities, consumer insights, and product stories into campaigns, events, and brand moments that strengthen customer connection, brand relevance, and business growth. It combines strategic thinking with hands-on execution, including careful management of details, timelines, and deliverables.

The manager develops campaign briefs, launch plans, messaging frameworks, and presentations; partners closely with creative and cross-functional teams; and maintains brand integrity across customer and community touchpoints. The role also owns community programming and event production, monitors customer and cultural insights, and measures campaign performance to inform future work. It uses AI tools to accelerate campaign analysis and reporting.

The position is office-centric. Corporate employees and technical leaders may work remotely on Fridays, in accordance with company policies. The anticipated base salary is $85,000–$95,000, with eligibility for equity compensation. The actual salary depends on factors including qualifications, relevant experience, education, certifications, and professional licenses.

Requirements

• 4–6 years of experience in brand marketing, campaign management, or marketing operations at a consumer, e-commerce, or direct-to-consumer brand.
• Proven ability to deliver multiple concurrent campaigns on time and on brand with strong attention to detail.
• Ability to translate brand direction and customer storytelling into effective briefs and campaigns across channels.
• Omnichannel campaign expertise and ability to coordinate teams without direct authority.
• Proficiency in Asana and comfort using Figma, Google Analytics, and Looker.
• Comfort experimenting with AI tools to improve workflows, performance analysis, and creative optimization.
• Ability to build scalable processes while maintaining quality.
• Experience coordinating creative, growth, product, and external partners and driving alignment through clear communication.
• Strong written and verbal communication skills, including writing concise creative briefs and executive updates.
• Community-led approach, real-time cultural awareness, and ability to translate customer feedback, community sentiment, and trends into actionable insights.
• Deep understanding of the women's fashion landscape, consumer trends, competitive dynamics, and the evolving digital ecosystem.
• Customer-first mindset and ability to use data, insights, and journey mapping to inform campaign strategy and optimization.

Nice To Haves

• Experience in fashion, retail, lifestyle, or direct-to-consumer businesses.
• Understanding of the relationship between brand narrative, product, and customer loyalty, including familiarity with the Rent the Runway customer.

Responsibilities

• Translate strategic direction from the Director into tactical briefs for creative and channel teams.
• Manage brief calendars and feedback loops, ensuring briefs clearly communicate objectives and rationale.
• Develop campaign briefs, launch plans, messaging frameworks, and strategic presentations.
• Serve as a key point of contact for the creative team on campaign strategy, messaging, and deliverables, coordinating with Creative Production and Creative Operations.
• Lead campaign kickoffs and status meetings with Growth, CRM, Social, Site, Fashion, and Product teams to align cross-functional work across channels.
• Maintain brand integrity across customer and community touchpoints and ensure activations reflect company values.
• Bring seasonal storytelling, product launches, and other key brand moments to life.
• Develop the customer and community engagement strategy, including tentpole event series and ongoing programming.
• Identify opportunities to expand cultural relevance and brand reach through partnerships, positioning, activations, and community-building.
• Produce events and community initiatives end to end, including project plans, timelines, vendor management, budgets, partnerships, and on-site logistics.
• Develop and oversee editorial series, community experiences, and customer touchpoints that build loyalty and engagement.
• Use customer feedback, community sentiment, and cultural moments to surface insights and campaign opportunities.
• Lead post-campaign recaps, synthesize channel performance and creative learnings, and recommend what to repeat, evolve, or stop.
• Partner with Growth, CRM, Site, and Social on campaign tracking and performance optimization.
• Monitor brand-health metrics and the competitive landscape, translating insights into strategic recommendations.
• Use AI to analyze campaign data, identify patterns and opportunities, and automate reporting processes.

Benefits

• Paid time off, including vacation, paid bereavement, and family sick leave.
• Universal paid parental leave for both parents and a flexible return-to-work program.
• Paid sabbatical after five years of continuous service.
• Employee subscription and rental discounts.
• Health, vision, and dental coverage, plus flexible spending and dependent care accounts, beginning on the first day of employment.
• 401(k) match.
• Company-wide events and outings.
• Equity compensation eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed