Marketing Brand Manager

Abbott • Lake Forest, IL

3d • $113,300 - $226,700 • Onsite

About The Position

Abbott's Molecular Diagnostics division is seeking a Marketing Brand Manager to join our team in Lake Forest, Illinois. This position is fully on-site. Our Infectious Disease Diagnostics business delivers best-in-class innovative testing solutions for people around the world, providing answers to life's most critical health decisions. Through accessible molecular-based solutions, we help people live fuller, healthier lives. As the Marketing Brand Manager, you will lead branding and communications initiatives across multiple channels, partnering closely with Global Strategic Marketing and Global Market Development teams to develop and execute strategic marketing programs that drive business objectives and strengthen brand presence globally.

Requirements

• Bachelor's degree or an equivalent combination of education and work experience.
• Minimum of 7 years of related work experience with a comprehensive understanding of the specified functional area.

Nice To Haves

• Experience in healthcare, diagnostics, medical devices, or other regulated industries preferred.
• Demonstrated success developing and executing integrated marketing campaigns that generate measurable business impact.
• Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing strategies.
• Advanced proficiency with Adobe Creative Cloud, Figma, WordPress, and Microsoft PowerPoint.
• Experience creating visual assets across digital, print, social media, motion graphics, and brand identity platforms.
• Working knowledge of HTML/CSS and UI/UX design principles.
• Proven leadership and collaboration skills with the ability to influence cross-functional teams and drive results.
• Experience supporting B2B marketing organizations.
• Ability to travel up to 10% as required.

Responsibilities

• Manage, plan, and implement branding and communications projects across advertising, promotional programs, trade shows, digital channels, and mobile communications.
• Develop product promotion plans in collaboration with Product Marketing and Global Market Development teams.
• Plan, create, and produce marketing materials, advertising campaigns, sales promotions, and digital tools in collaboration with Product Marketing that support brand strategies and marketing objectives.
• Serve as a brand champion, ensuring all communications are consistent and accurately support brand strategy.
• Provide channel strategy expertise and recommend the most effective deployment of assets and materials to achieve marketing objectives.
• Provide graphic design support to the marketing team.
• Coordinate and support global branding and marketing efforts as the central hub within the marketing organization.
• Initiate and manage project schedules and key milestones.
• Establish priorities for individual and project assignments.
• Create and manage the annual communications plan.
• Deliver projects and marketing campaigns on time and within budget.
• Manage vendor agreements and oversee deliverables to ensure alignment with defined business objectives.
• Partner closely with Product Management to develop communication objectives and strategies.
• Determine and manage project budgets and production schedules.
• Champion the Abbott brand across all materials, ensuring alignment with corporate brand standards.
• Manage and governance internal approval process of promotional assets across channels and ensuring meeting company standards and countries-specific requirements including: Veeva, Quality Management Systems (QMS), and Other regulatory requirements.
• Comply with U.S. Food and Drug Administration (FDA) regulations, company policies, operating procedures, processes, and assigned responsibilities.
• Maintain positive and collaborative relationships with employees, customers, contractors, and vendors at all organizational levels.

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• Relocation assistance is not available for this role at this time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level