Brand Manager/Marketing Manager

Aspyr Media, Inc. • Austin, TX

3d • Onsite

About The Position

Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Requirements

• Reporting to the Head of Marketing
• Ability to work with studio, internal, cross-functional, and external partners
• Proven track record of successful, integrated campaign management and executing gold standard integrated marketing campaigns
• Experience managing relationships with external partners successfully
• Ability to drive a positive resolution from stakeholder feedback, concerns, or critical issues
• Understanding of video game publishing and marketing content pipeline from concept to shipping
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry
• A firm understanding of industry marketing, digital media and social marketing, and trends
• Strong balance of both creative and quantitative/analytical skills
• Strong written and oral communication and presentation skills

Nice To Haves

• Bachelor’s degree in a related field
• 5+ years of experience successfully bringing product(s) to market within the games and/or entertainment industry

Responsibilities

• Developing and executing the go-to-market campaign for game launches.
• Developing overall strategy, product and brand positioning, target audience, competitive analysis, creative reviews, product life-cycle management, and budget for campaigns.
• Working with a wide range of internal and external partners to craft high quality creative and execute a unified launch campaign.
• Working with multiple departments (i.e. product, QA, publishing) and external agencies (creative and media) to coordinate brand-related activities and successfully execute the marketing strategy for game launches, aiming to meet and exceed sales forecasts.
• Developing product and brand positioning to align with current audience insights, behaviors and attitudes.
• Leading the creation of all campaign materials (e.g. key art, trailers, advertising, digital, social and promotional assets), including the research of agencies, budget and communication with internal and external teams.
• Managing and tracking of the brand marketing campaign budget for each game.
• Managing day-to-day interactions with external stakeholders and licensing partners (e.g. presenting go-to-market plans, game updates, asset submissions, creative briefs, and post launch performance metrics).
• Tracking game development progress, and interpreting, analyzing, and providing action plans based on project evolution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level