Manager, Brand Marketing
About The Position
The Brand Manager for Pure Encapsulations will join the Healthcare Practitioner (HCP) brand team and develop, establish, and achieve short- and long-term brand objectives for the HCP business. The role leads the planning, design, development, execution, and performance analysis of marketing activations and promotions, partnering with media, sales, and finance teams to grow the HCP business and support seasonal promotions. The Brand Manager develops educational content with Medical Affairs and coordinates the adaptation of agency creative assets into smaller executions with the internal Creative Services team. The role also collaborates with the Pure Encapsulations Direct to Consumer brand team to drive overall brand growth. Digital tools, innovative technologies, data, and performance insights are used to improve marketing effectiveness, optimize activations, and identify opportunities for continuous improvement and business growth. This position may be remote or hybrid depending on the selected candidate’s geographic location. Candidates within commuting distance of the Bridgewater, New Jersey headquarters or another Nestlé entity are strongly preferred. The position supports Nestlé Nutrition & Health.
Requirements
- Undergraduate degree in business, marketing, or a related discipline.
- At least 3 years of experience in brand marketing.
- Demonstrated leadership presence and strong negotiation and influence skills.
- Analytical rigor across research, business performance, and financial data.
- Proven ability to identify, develop, and execute innovative business opportunities.
- Experience leading cross-functional teams and initiatives.
- Ability to manage timelines and critical paths effectively.
- Strong verbal and written communication skills with internal and external stakeholders.
- Collaborative, team-oriented mindset and strong interpersonal skills.
- Ability to translate data into actionable insights using digital tools and technologies.
- Strong understanding of emerging digital trends and their application in an insight-led workplace.
Nice To Haves
- MBA preferred.
- Healthcare Practitioner (HCP) marketing experience strongly preferred.
Responsibilities
- Develop, establish, and achieve short- and long-term brand objectives for the Healthcare Practitioner business.
- Plan, design, develop, execute, and analyze the performance of marketing activations and promotions.
- Partner with media, sales, and finance teams to drive brand activations and seasonal promotions.
- Work with the Creative Advertising agency and internal Creative Services team to develop and execute creative campaigns.
- Collaborate with the internal digital media team to execute digital, social, search, and website initiatives.
- Develop content with Medical Affairs and implement monthly content, including webinars, blogs, pharmacy updates, and homepage updates.
- Develop new product launch assets and update existing assets to reflect current science, competitive claims, and mechanisms of action.
- Launch website tools designed for Healthcare Practitioners.
- Gather insights from consumption, competitive, custom market research, and external trend-report data sources.
- Conduct monthly business-planning analysis and reporting with Sales, Finance, and Operations to identify opportunities and risks.
- Manage the brand budget, including media, marketing, research, and promotions.
- Evaluate industry trends, competitive situations, customer feedback, and technological advances, and translate findings into actions.
- Develop and execute competitive research and action plans.
- Measure performance against plans and program effectiveness, identify insights, and optimize plans accordingly.
- Project-manage the adaptation of agency creative assets into smaller executions through the internal Creative Services team.
- Collaborate with the Pure Encapsulations Direct to Consumer brand team to drive overall brand growth.
- Use digital tools, innovative technologies, data, and performance insights to improve marketing effectiveness and business growth.
Benefits
- 401(k) with company match
- Healthcare coverage
- Performance-based incentives
- A broad range of other benefits supporting physical, financial, and emotional wellbeing
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What This Job Offers
Job Type
Full-time
Career Level
Manager
