Brand Marketing Manager

Infinity Home Services • Fulton, MD

4d

About The Position

The Brand Marketing Manager is a hands-on individual contributor and marketing leader for the brand, responsible for owning the marketing funnel from lead generation through customer loyalty, organic social media, reputation management, and local content. The role executes initiatives to generate new customer opportunities while increasing engagement, retention, and referrals from existing customers. It works across marketing channels and serves as the primary marketing partner and performance-marketing subject-matter expert to brand leadership, using performance insights to inform decisions that shape brand growth, market perception, and revenue conversion.

The position manages paid advertising and lead performance, local events and sponsorships, customer outreach, social media, community management, Google Business Profiles, customer reviews, and locally sourced photo and video content. It also travels regularly within the region to maintain working relationships, conduct in-market brand reviews, support content creation, and contribute actionable performance insights to brand-level business reviews.

Requirements

• At least 5 years of experience in a marketing, advertising, or lead-generation role.
• Demonstrated experience managing paid media or Local Service Ads programs with direct budget responsibility.
• Strong analytical skills, including the ability to retrieve data, identify trends, and translate findings into action.
• Ability to manage multiple priorities across multiple brands without requiring daily direction.
• Proficiency with the Google Local Service Ads platform and Excel.
• Experience managing social media and online reputation across multiple locations or brands simultaneously.
• Strong creative instincts and analytical discipline, including the ability to build a content calendar and interpret a performance dashboard.
• Experience managing Google Business Profiles and reputation-management platforms.
• Strong writing skills and the ability to adapt voice and tone across distinct brand identities.
• Strong communication and interpersonal skills and ability to collaborate across brand and regional teams.
• Solid problem-solving skills and ability to make independent decisions.

Nice To Haves

• Experience in home services, multi-location, or franchise marketing.

Responsibilities

• Own Google Local Service Ads strategy and execution, including bid management, budget, spend pacing, lead-quality review, and real-time optimization.
• Monitor lead flow, diagnose underperformance and conversion-funnel issues, and provide actionable recommendations to the Regional Marketing Manager.
• Coordinate with brand-level teams to align lead flow with appointment goals and capacity.
• Execute qualified lead-generation initiatives across digital, traditional, customer loyalty, referral, and on-location marketing channels.
• Lead customer acquisition through community events, sponsorships, association involvement, local partnerships, and grassroots marketing.
• Balance lead-generation, customer-loyalty, and brand-awareness campaigns to support organizational goals.
• Manage the brand's advertising budget, recommend real-time pacing and allocation adjustments, track expenditures, ensure financial accuracy, and report budget performance.
• Plan local events and home shows; manage vendors, logistics, on-site coordination, and post-event reporting; and align event strategy with brand objectives and seasonal demand.
• Build community presence through partnerships, networking, and sponsorships; evaluate opportunities and ROI; manage partner relationships; make renewal and investment recommendations; and coordinate branded activation materials and presence.
• Own repeat-customer and referral campaigns, including targeted email and SMS outreach to past customers and referral audiences and cross-sell campaigns.
• Analyze customer campaign performance and optimize engagement, conversion, and lifetime customer value.
• Conduct regular marketing performance reviews and support on-site events and activations.
• Serve as the performance-marketing subject-matter expert in brand business reviews and translate metrics into actionable insights for brand leadership.
• Own organic social media strategy and execution, including content planning, creation, scheduling, and platform management across Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
• Monitor platform trends, algorithm changes, and emerging formats and turn them into actionable content recommendations.
• Monitor social media and online channels for comments, mentions, and messages; respond promptly and professionally; and build an active online community.
• Identify opportunities to strengthen local audience relationships through organic engagement, partnerships, and community-facing content.
• Manage Google Business Profiles, including listing accuracy, photo libraries, posts, Q&A, and service descriptions; optimize local search and map-pack visibility; and correct inconsistencies across third-party directories.
• Manage online reputation efforts, monitor and respond to reviews, encourage satisfied customers to leave reviews, and support local reputation, lead generation, and search ranking.
• Track review volume and sentiment by brand, report insights to the Regional Marketing Manager, and escalate recurring negative-feedback themes that may indicate operational issues.
• Maintain a photo and video library featuring job sites, before-and-after work, crews, and customers; collaborate with field teams and project managers to capture authentic local content from active jobs.
• Travel regularly within the region to maintain working relationships, conduct in-market brand reviews, and support content creation.
• Serve as the brand marketing subject-matter expert in brand-level business reviews and translate brand performance metrics into actionable insights for brand leadership.
• Perform other duties as assigned.

Benefits

• Opportunities for professional growth and development tied to personal interests.
• Transparent, supportive, and collaborative work environment.
• Opportunity to make a positive impact on communities and the environment.
• Health, dental, and vision coverage.
• Paid time off.
• Paid holidays.
• Life insurance.
• 401(k) with employer match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed