Brand Marketing Manager

Arbor Energy•El Segundo, CA

3d•$135,000 - $160,000•Onsite

About The Position

As Arbor Energy’s first in-house marketing team member, the Brand Marketing Manager reports directly to the COO and translates marketing strategy into consistent execution across company storytelling, industry presence, audience engagement, and marketing operations. The role partners with engineering, commercial, and company leaders to understand technical progress and commercial milestones, then turns relevant proof points into accurate, compelling external stories. It also serves as the primary internal partner to Arbor Energy’s external marketing team. The position owns the marketing calendar for conferences and other industry opportunities, develops audience engagement programs, and builds practical processes for planning, producing, reviewing, and completing marketing work. The manager coordinates internal teams and external partners, and uses tools and automation to improve the marketing team’s operating effectiveness. This is an in-person opportunity at the company’s El Segundo, California office.

Requirements

Bachelor’s degree in marketing, communications, or a related field, or equivalent work experience.
At least 6 years of brand or integrated marketing experience, ideally within a complex technology startup and/or agency environment.
Demonstrated experience turning company, product, technical, or commercial milestones into clear marketing stories and programs for external audiences.
Strong brand and editorial judgment, including the ability to identify compelling stories, develop clear creative or content briefs, and provide useful feedback on work in progress.
Experience executing across several areas of marketing, such as content, events, speaking programs, campaigns, social media, email, or other owned channels.
Experience building and engaging an audience, evaluating channel performance, and using insights to improve marketing decisions.
Experience partnering with and managing external marketing partners from initial brief through completion.
Ability and willingness to learn complex technical subjects and collaborate effectively with engineers, executives, and commercial teams.
Track record of independently leading complex, cross-functional marketing programs, including setting priorities, coordinating stakeholders, and moving work through completion.
Resourcefulness and comfort moving between strategic context and hands-on execution in a fast-moving environment where marketing systems are still being built.

Nice To Haves

Marketing experience within hardware technology, energy, advanced manufacturing, infrastructure, or a similar industry.

Responsibilities

Partner with engineering, commercial, and company leaders to understand technical progress, commercial milestones, and emerging proof points.
Identify stories worth telling, explain their importance, and translate complex work into clear briefs for content, public relations, and other marketing initiatives.
Serve as the primary internal partner to Arbor Energy’s external marketing team by providing context, sourcing internal input, coordinating feedback, and ensuring final work is accurate and consistent with the brand.
Build a dependable process for turning company progress into external stories while protecting technical accuracy and brand credibility.
Build and manage the marketing calendar and plan for relevant conferences, technical forums, speaking opportunities, sponsorships, and other priority industry moments.
Match company leaders and subject matter experts to opportunities, coordinate messaging and preparation, and repurpose resulting content and insights for digital, investor, and commercial audiences.
Help define how the company will build direct relationships with audiences interested in its capabilities, progress, and presence.
Recommend suitable channels and programs, then develop and execute a consistent audience engagement plan.
Use audience and channel performance to improve program decisions over time.
Translate marketing priorities into clear plans, briefs, timelines, owners, and next steps.
Coordinate asset production, manage feedback and approvals, and follow work through to completion across internal teams and external partners.
Source and manage agencies, freelancers, technical writers, and other marketing vendors when additional expertise or capacity is needed.
Turn recurring work into practical processes and workflows that improve quality, visibility, and speed.
Use tools and automation thoughtfully to strengthen the team’s operating leverage.