Brand Marketing Manager
About The Position
Affirm is seeking a Brand Manager to turn business priorities and consumer insight into campaigns that shift perception and drive measurable demand. The role owns campaign strategy from brief through launch and retrospectives, aligns partners, sharpens priorities, and ensures campaign work builds a distinctive, trusted, and effective Affirm brand. The position sits within Brand and Communications, a team responsible for how Affirm is represented in culture and press, across owned and paid channels, and within the company. The Brand Marketing Manager owns strategy and architecture for priority brand and partner moments, including merchant co-marketing, ongoing merchant campaigns, and promotional campaigns outside major seasonal moments. The role develops go-to-market strategy and investment priorities, leads partner campaign brief development, advises cross-functional teams on tradeoffs, supports creative review, and partners with paid and analyst functions on brand measurement and reporting. It also establishes reusable campaign frameworks and maintains the integrity of Affirm’s brand health tracker. Affirm is a remote-first company; most roles can be performed from almost anywhere within the country of employment, although some positions may occasionally require in-person office work. New hires are invited to attend in-person onboarding. Visa sponsorship is not available for this position.
Requirements
- 8–10 years of experience in brand marketing, integrated marketing, or a closely related discipline.
- Experience managing full campaigns from strategy through launch.
- Experience briefing and managing creative work that is on strategy, on budget, and on time.
- Track record of building brand awareness, equity, and differentiation using data and consumer insight, and evaluating performance against business KPIs.
- Ability to operate in a complex, matrixed marketing organization and build alignment across cross-functional partners through influence.
- Ability to use data to develop and communicate a clear point of view while remaining collaborative and open to new information.
Nice To Haves
- Experience at both an agency and in-house teams.
- Experience extending campaigns to global markets.
- Experience in fintech, financial services, or another trust-sensitive category.
Responsibilities
- Own campaign strategy and architecture for priority brand and partner moments, including co-marketing with key merchants and ongoing merchant and promotional campaigns outside major seasonal moments.
- Translate business goals, audience insight, and brand strategy into briefs and recommendations that guide investment in campaign moments.
- Lead early strategic thinking and brief development for partner campaigns, aligning Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications on audience, narrative, channel roles, and success measures.
- Advise cross-functional teams on tradeoffs and complex decisions, and review creative to ensure execution teams can build and deliver strong work.
- Set go-to-market strategy and investment priorities across brand and partner moments, including how Brand Operations resources timelines and workflow and how channel leads allocate budgets.
- Define campaign learnings and turn them into reusable frameworks and standards for future work.
- Own brand measurement and reporting with paid and analyst functions, for both the overall brand and individual campaigns.
- Maintain the integrity of the brand health tracker, hold execution partners accountable to the brief, and provide leadership with recurring reporting on performance and needed changes.
Benefits
- 100% subsidized medical coverage for employees and dependents.
- Monthly stipends for technology setup and health and wellness options.
- Flexible time off and generous holiday calendars.
- Employee stock purchase plan allowing employees to buy Affirm stock at a discount.
- Benefits may include equity rewards and monthly stipends for health, wellness, and technology spending.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
