Brand Marketing Manager

K & N ENGINEERING INC • Corona, CA

1d • $95,000 - $125,000 • Onsite

About The Position

K&N is looking for a Brand Marketing Manager to develop and execute marketing programs across product launches, content, influencer partnerships, series sponsorships, and consumer and B2B events. Working with Marketing, Creative, Product, and Sales, this role translates business priorities into coordinated marketing strategies, plans, budgets, and deliverables—and drives excellence in execution.

Requirements

• Five or more years of marketing experience, including managing programs in automotive, powersports, marine, filtration, or adjacent aftermarket categories.
• Bachelor’s degree in a relevant field.
• Experience managing a team of 3–5 people.

Nice To Haves

• Experience working within a recurring go-to-market planning and launch cycle preferred.

Responsibilities

• Gather and assess input from Product and Sales to develop marketing plans with clear objectives, timelines, budgets, and team responsibilities.
• Execute programs that build awareness and strengthen product positioning. Own the brand playbook and coordinate a consistent look, feel, and tone across marketing assets, sales tools, and product training materials.
• Support go-to-market plans, develop creative briefs, and manage launch development and delivery across campaigns, digital channels, retail, and sales support.
• Lead partner relationships, agreements, activation plans, and deliverables. Evaluate opportunities and track results against program objectives.
• Lead event planning and execution, including logistics, staffing, displays, and materials. Coordinate with Sales on customer engagement, lead capture, and follow-up.
• Own program budgets, manage vendors, track execution against plan, report results, and recommend improvements.
• Manage the Brand Marketing team and drive accountability and excellence across its work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level