Brand Marketing Manager
About The Position
As Fastly Brand Marketing Manager, you will help shape how the world perceives Fastly. You will have the opportunity to shape and evolve our brand, drive brand awareness and understanding, and ensure brand consistency across all marketing channels. You will lead enablement programs to ensure our employees and agency partners understand our brand strategy and identity. Reporting to the Senior Director of Brand & Market Influence, you will serve as the steward turning brand positioning into integrated campaigns, governance, and measurement. You will collaborate cross-functionally with creative, PR, content, integrated campaigns, and product teams to safeguard and elevate the Fastly brand globally.
Requirements
- 5+ years of experience in brand management, brand marketing, or integrated campaign management
- Demonstrated experience developing brand governance frameworks, style guides, or cross-functional enablement programs
- Proven track record of briefing, stewarding, and managing complex multi-channel creative projects with agency and internal partners
- Experience running or interpreting primary brand research, awareness tracking, and performance metrics
- Strong cross-functional leadership and stakeholder management skills across marketing, product, and sales
- Excellent written and verbal communication skills with a sharp eye for design and brand consistency
Nice To Haves
- B2B SaaS, developer platform, or cloud infrastructure brand experience
- Hands-on experience utilizing AI tools for workflow automation, creative briefing, or audience research
- Experience managing executive thought leadership or branded content programs
Responsibilities
- Translate brand strategy into actionable program plans, creative briefs, and integrated campaign kickoffs alongside digital and campaign teams
- Create systems and processes for managing consistency and adherence to Fastly's brand identity, style guides, asset libraries, and self-serve training programs that make it easy for every team to show up as one brand
- Manage external brand agencies, vendor relationships, and production budgets
- Support brand measurement, including brand health tracking, campaign effectiveness, and message testing
- Collaborate seamlessly with Product Marketing, Field Marketing, Campaigns, and Digital to help reduce messaging fragmentation and ensure brand initiatives anchor, amplify, and align with pipeline generation activities
- Partner with PR, content, and executive teams to build and align brand-level thought leadership initiatives
- Act as a bridge between high-level strategy decks and creative execution, writing clear, inspiring creative briefs that challenge our internal teams and external agency partners to deliver breakthrough work
- Experiment with AI tools that accelerate audience research, competitive analysis, and creative concepting, sharing findings and best practices with the team
Benefits
- medical, dental, and vision insurance
- Family planning
- mental health support
- Employee Assistance Program
- Life, Disability, and Accident Insurance
- Flexible Vacation policy
- 18 days of accrued paid sick leave
- 401(k) (including company match)
- Employee Stock Purchase Program
- 12 paid local holidays
- 12 paid company wellness days
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
