Manager, Brand Marketing

Step Up Women's Network•Nashville, TN

1d•$64,000 - $72,500•Remote

About The Position

Step Up is entering the first chapter of its 2027–2030 strategic plan, focused on leading the mentorship movement for girls, increasing visibility beyond existing supporters, and building toward its 30th year of service in 2028. The Manager, Brand Marketing will lead and execute Step Up’s marketing strategy across non-digital channels, including brand design, experiential marketing, collaborations and partnerships, merchandise, and direct mail. The role will build awareness, engagement, and affinity for the organization’s mission and programs through integrated campaigns, partnerships, activations, collateral, and traditional marketing initiatives. Working cross-functionally with development, programs, and creative teams, the Manager will maintain brand consistency, elevate storytelling, and create touchpoints that inspire support, participation, and investment. The position calls for a strategic marketer and strong project manager who can strengthen Step Up’s visibility, reputation, and impact among donors, partners, participants, volunteers, and community audiences. This is a remote-first role requiring the employee to live within commuting distance of Atlanta, Chicago, Dallas, Houston, Nashville, New York, or San Francisco/Bay Area. Regular local travel and periodic air travel for national programs and events are required. Standard hours are Monday through Friday, 9:00 a.m. to 6:00 p.m. local time, inclusive of a one-hour unpaid meal period; evening and weekend work is required around events and programs. The role is full-time, exempt, and benefits-eligible, with a hiring range of $64,000–$72,500 based on location and experience. The stated start date is January 11, 2027.

Requirements

At least 3 years of experience in brand marketing, integrated marketing, communications, event marketing, or related disciplines.
Demonstrated success developing and executing multi-channel marketing campaigns, with an emphasis on non-digital marketing initiatives.
Strong understanding of brand management, design, creative direction, messaging, audience engagement, and storytelling.
Experience creating marketing materials and overseeing development of print collateral, promotional assets, and branded experiences.
Familiarity with audience research, market trends, and brand positioning strategies.
Exceptional project management skills, including the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
Strong written, verbal, and presentation communication skills.
Experience collaborating across departments and managing relationships with external vendors, agencies, partners, and sponsors.
Ability to analyze campaign performance and use insights to inform future marketing efforts.
Strong attention to detail and commitment to maintaining brand standards and consistency.
Proficiency with Microsoft Office Suite, marketing and analytics platforms, and project management platforms.
Passion for Step Up’s mission and commitment to advancing equity, opportunity, and leadership development for girls and young women.
Ability to work remotely while based within commuting distance of Atlanta, Chicago, Dallas, Houston, Nashville, New York, or San Francisco/Bay Area.
Availability for regular local travel, periodic air travel, and evening and weekend work around events and programs.

Nice To Haves

Bachelor’s degree in marketing, communications, public relations, business, or a related field; relevant experience may also be considered.

Responsibilities

Develop understanding of Step Up’s audiences, including young people, mentors, donors, corporate partners, and community supporters.
Create regular listening and feedback loops using surveys, social engagement, program feedback, and stakeholder conversations.
Collaborate with team members to grow audiences and lists across email, social media, programs, events, partnerships, and referrals.
Test acquisition and engagement tactics and use results to improve performance.
Translate Step Up’s mission, programs, outcomes, and community insights into clear, motivating messages.
Develop messaging for young people, mentors, donors, corporate partners, and other priority audiences.
Maintain brand consistency and help staff apply Step Up’s voice, visual identity, and messaging.
Develop campaign briefs and manage creation of campaign assets across digital, social, video, photography, print, and presentations.
Serve as liaison for internal stakeholders, freelancers, agencies, designers, photographers, and production partners.
Manage the organization’s multi-channel marketing strategy and integrated campaigns connecting organizational priorities, programs, fundraising, events, partnerships, and cultural moments, with a goal of growing metrics such as community size, share of voice, and program reach by 5% year over year.
Coordinate campaign timelines, deliverables, approvals, budgets, and external vendors.
Support fundraising, program recruitment, mentor acquisition, corporate partnerships, and community engagement through targeted campaigns.
Develop activations involving merchandise, collaborations, events, recruitment, and experiential opportunities.
Track campaign performance against goals, including donor leads, mentor applications, program enrollment, email growth, engagement, conversion, and event participation.
Share performance reporting and recommendations with leadership and cross-functional partners, identifying opportunities for innovation and continuous improvement.
Coordinate campaigns, communications, and deliverables with internal teams and serve as a resource for brand marketing.
Support cross-functional working groups and special projects as organizational needs and priorities evolve.
Represent Step Up at local, regional, and national events and meetings, and support local Step Up team members as needed.
Contribute to a collaborative, mission-driven culture focused on continuous improvement and impact.
Perform other duties as assigned.