Brand Marketing Manager

Huckberry•Austin, TX

15h•Onsite

About The Position

At Huckberry, the Brand Marketing Manager owns priority initiatives that build brand awareness and turn customers into lifelong advocates. The role leads tentpole campaigns, key-city marketing, experiential activations, and community storytelling, connecting Creative, Product Marketing, Partnerships, and Channel teams around a consistent brand narrative. It combines brand strategy, field production, project leadership, and team mentorship, with an emphasis on measuring brand awareness, share of search, sentiment, and community engagement. The position is based at Huckberry’s headquarters in Austin, Texas. Relocation support is available to a remote hire. The role involves travel to key markets for events and activations.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
4–6 years of experience in Brand Marketing; experience in men's lifestyle, outdoor, or apparel is preferred.
1–2 years of direct people-management experience, ideally leading Social, Content, or Events team members.
Proven track record leading integrated brand campaigns from brief through recap.
Experience planning and executing experiential, retail, or field marketing in-market.
Comfort with brand-health measurement, including brand trackers, share of search, and social analytics.
Strong understanding of the men's outdoor and style landscape.
Excellent communication, storytelling, presentation, and interpersonal skills.
Creative thinking, with the ability to see the big picture while attending to detail.
Ability to work in a fast-paced, dynamic environment and adapt to evolving business needs.
Ability to travel to key markets for events and activations.

Nice To Haves

Experience in the men's lifestyle, outdoor, or apparel industry.
Experience leading Social, Content, or Events team members.

Responsibilities

Lead strategy and execution for tentpole brand campaigns, creating integrated marketing plans to grow brand awareness and share of search.
Write clear brand briefs that align Creative, Copy, Design, and channel owners around a campaign idea.
Partner with Product Marketing to connect franchise product campaigns to tentpole brand moments.
Own brand marketing plans for key cities, including market takeovers, store openings, and local community programs.
Manage and develop the Social and Events team by setting priorities, coaching, and maintaining standards for craft and brand consistency.
Work with the Social Lead to refine strategy and create content that reflects Huckberry’s voice, supports campaigns and key-city moments, and grows community engagement.
Support the Event Lead in managing the multi-channel events calendar, including in-store events, activations, community programming, sponsorships, budgets, vendors, and logistics.
Partner with Brand Partnerships on ambassador, creator, and brand collaborations supporting campaign and key-city goals.
Steward the brand across the organization to ensure consistent voice, visual identity, and master-brand presence across house brands, channels, and retail.
Monitor trends, competitors, and culture in the men's outdoor and style landscape, adapting strategy and point of view as needed.
Manage project timelines, budgets, and resources to deliver campaigns on time and successfully.
Track brand health and campaign performance, including awareness, share of search, social engagement, and key-city results; report findings and recommendations.
Create and present campaign recap decks for internal and external stakeholders, reporting results and insights across channels.