Manager, Brand Marketing

Nestle Operational Services Worldwide SA•Arlington, VA

1d•$137,912 - $198,786•Hybrid

About The Position

As the Manager, Product Experience (PX) – Starbucks Emerging, you are responsible for how the brand is experienced through innovation, product, and packaging. Using a holistic understanding of consumers, categories, customers, and competitors, you lead innovation and renovation initiatives, product and packaging superiority efforts, and launch execution to strengthen the brand across first and second moments of truth. In partnership with Consumer Experience (CX) and cross-functional teams, you help align brand experiences, product performance, and business objectives to deliver consumer impact and sustainable growth. The role leads product and packaging strategy and execution, including innovation and renovation pipeline delivery, launch readiness, claims and packaging development, digital shelf execution, and value strategy. It also supports business reviews, forecasting, annual planning, brand planning, and performance reporting. The manager leads and develops team members, fostering an inclusive, high-performing culture and supporting recruitment, coaching, feedback, and development.

Requirements

University degree (BA/BS) in Marketing or a related business field.
In-depth knowledge of brand-building management principles and practices.
Strong negotiation, agency management, and relationship-building skills.
Strong research and strategic analysis skills.
Ability to lead cross-functional teams, influence stakeholders, and manage agency partners.
Strong problem-solving and decision-making skills, including the ability to turn ambiguity into clear recommendations and action plans.
Excellent verbal and written communication and interpersonal skills.
Strong financial acumen and understanding of risk-return calculations for business decisions.
Ability to manage multiple priorities, lead projects independently, and deliver results in a fast-paced environment.
Proficiency in Microsoft Office applications.
At least 5 years of work experience in brand or product management, marketing, or a related field.
Proven track record developing and executing brand strategy.
Demonstrated initiative and ability to drive cross-functional teams toward shared brand goals.
Experience using data, research, and trends to generate insights and understand consumer behavior.
Demonstrated problem-solving and analytical capabilities, including developing creative or non-traditional solutions for challenging, undefined problems.

Nice To Haves

MBA preferred.
IRI or Nielsen knowledge strongly recommended.

Responsibilities

Partner with Insights to develop and apply consumer and shopper insight activities that guide innovation, renovation, product experience, and in-market execution.
Partner with Consumer Experience (CX) to apply consumer, category, and customer understanding to product, packaging, claims, naming, and commercialization outputs.
Set strategic direction for brand and product innovation and renovation based on consumer needs, competitive dynamics, and business growth potential.
Synthesize innovation dynamics and market performance to inform business reviews, forecasting, product improvements, and portfolio strategy.
Lead delivery of the three-year innovation and renovation pipeline from front-end innovation and scoping through concept development, commercialization, and market readiness.
Own product strategy and define requirements for innovation concepts, claims, naming, packaging, and commercialization deliverables.
Oversee pipeline performance, forecast assumptions, launch learning, and opportunities to optimize, scale, fix, or replace initiatives.
Lead launch readiness, including commercial selling materials, launch tools, product eContent, customer execution plans, and materials for relaunches, packaging changes, and product changes.
Lead product, formulation, and packaging renovation initiatives to improve product superiority, consumer experience, design-to-value, and brand competitiveness.
Lead development and execution of product and packaging experience initiatives aligned with brand strategy.
Own renovation strategies for existing products, including quality, formulation, packaging, and pack experience changes.
Own packaging design execution, visual identity application, product claims, and production delivery in partnership with cross-functional teams.
Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams on claims development, compliance, feasibility, product truth standards, and execution readiness.
Develop product and packaging initiatives that build consumer trust, transparency, brand credibility, and stakeholder alignment.
Set the overall price-value strategic approach based on consumer, category, and customer insights.
Provide strategic direction and executional input for integrating innovation and renovation into shopper plans and customer-facing activation priorities.
Own digital shelf strategy, including product detail page content, product information, product storytelling, digital asset deployment, and content quality across eCommerce platforms.
Support monthly marketing business reviews, enterprise forecasting, and annual planning by preparing innovation inputs, new-item performance updates, and recommendations.
Translate product and consumer research into recommendations for business reviews, forecasting, portfolio decisions, and product experience priorities.
Prepare marketing forecasting inputs, including consumption data, new-item assumptions, performance updates, and business changes.
Lead tracking and reporting of brand performance, innovation priorities, and key initiatives, identifying performance trends, risks, and opportunities.
Lead development of the Brand Situation Analysis, Brand Plan, and MBS inputs in partnership with cross-functional teams.
Champion Nestlé Ways of Winning, set expectations, model desired behaviors, and foster an inclusive, high-performing culture.
Motivate and inspire the team to exceed performance targets; communicate expectations and provide regular performance feedback, training, and coaching.
Develop team members' development plans and ensure training activities meet agreed objectives.
Participate in talent recruitment and selection, support future leadership needs, promote workforce diversity, and foster sharing of best practices.