Brand Marketing Manager

Huckberry•Austin, TX

2d•Onsite

About The Position

Huckberry is seeking a Brand Marketing Manager to lead the initiatives that build brand awareness and turn customers into long-term advocates. Based at the company’s Austin, Texas headquarters, the role connects Creative, Product Marketing, Partnerships, and Channel teams around a consistent brand narrative. Relocation support will be provided to a remote hire. The manager will lead integrated tentpole campaigns and marketing efforts in key cities, while overseeing social and events team members and supporting experiential activations, community programs, partnerships, and retail moments. The role also stewards Huckberry’s voice and visual identity across its house brands, channels, and retail. It measures brand health and campaign performance, manages timelines and budgets, and shares results and recommendations with internal and external stakeholders. The position calls for a brand strategist and hands-on project leader with knowledge of men’s style, gear, and outdoor culture.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
4–6 years of experience in Brand Marketing; experience in men’s lifestyle, outdoor, or apparel is preferred.
1–2 years of direct people management experience; experience leading Social, Content, or Events team members is ideal.
Proven track record leading integrated brand campaigns from brief through recap.
Experience planning and executing experiential, retail, or field marketing in-market.
Comfort with brand health measurement, including brand trackers, share of search, and social analytics.
Strong understanding of the men’s outdoor and style landscape.
Excellent communication, storytelling, presentation, and interpersonal skills.
Creative thinking, with the ability to see the big picture while attending to detail.
Ability to work in a fast-paced, dynamic environment and adapt to evolving business needs.
Ability to travel to key markets for events and activations.

Nice To Haves

Experience in the men’s lifestyle, outdoor, or apparel industry.
Experience managing Social, Content, or Events team members.

Responsibilities

Lead strategy and execution for tentpole brand campaigns, creating integrated marketing plans to grow awareness and share of search.
Develop brand briefs that align Creative, Copy, Design, and channel owners around a single campaign idea.
Partner with Product Marketing to connect franchise product campaigns to tentpole brand moments.
Own brand marketing plans for key cities, including market takeovers, store-opening moments, and local community programs.
Manage and develop the Social and Events team by setting priorities, coaching team members, and maintaining high standards for craft and brand consistency.
Work with the Social Lead to refine strategy and ensure content reflects Huckberry’s voice, supports campaigns and key city moments, and grows community engagement.
Support the Event Lead in delivering the multi-channel events calendar, including in-store events, activations, community programming, and sponsorships; manage budgets, vendors, and logistics.
Partner with the Brand Partnerships team on ambassador, creator, and brand collaborations that support campaign and key city goals.
Steward the brand across the organization, maintaining a consistent voice, visual identity, and master brand presence across house brands, channels, and retail.
Monitor trends, competitors, and culture in men’s outdoor and style markets, adapting strategy and point of view accordingly.
Manage project timelines, budgets, and resources to deliver campaigns successfully and on time.
Track brand health and campaign performance, including awareness, share of search, social engagement, and key city results; report findings and recommendations.
Create campaign recap decks and present results and insights across channels to internal and external stakeholders.