Brand Marketing Manager

Pinterest • San Francisco, CA

7d • Hybrid

About The Position

Pinterest’s Consumer Brand Marketing team creates campaigns and cultural moments that bring the brand to life, including global tentpole campaigns and experiential activations. The Brand Marketing Manager helps translate cultural and consumer insights and business needs into brand strategy, then drives campaigns from initial briefing through launch and final reporting.

The role owns specific work streams within tentpole activations and manages campaign processes, partners, creative feedback, and cross-functional alignment. It also develops creative strategy and campaign materials grounded in research and cultural analysis, and uses AI throughout campaign planning, execution, collaboration, measurement, and reporting while retaining ownership of final decisions. The position may be located anywhere in the country and requires in-office collaboration 1–2 times per quarter.

Requirements

• Bachelor’s degree in a relevant field such as Marketing, or equivalent experience.
• At least 8 years of brand marketing experience in a fast-paced organization.
• Track record of helping develop culture-defining creative campaigns that broke through, shifted perception, and became part of the cultural conversation.
• Demonstrated end-to-end leadership of marketing campaigns, including cross-functional and agency/channel partner management.
• Experience in brand and creative strategy, writing briefs and communications architectures, and developing campaign strategy grounded in cultural and consumer insight.
• Working fluency in media strategy and planning.
• Excellent written and verbal communication skills, including experience preparing strategic documents, proposals, and analyses for leadership review.
• Strong diplomacy skills and a track record of creating alignment and finding solutions among cross-functional partners and stakeholders.
• Experience using AI tools to support and drive marketing work, with sound judgment to validate outputs and maintain ownership of final decisions.

Responsibilities

• Own specific work streams within Pinterest’s tentpole brand marketing activations.
• Drive day-to-day brand marketing campaign processes from kickoff through execution and reporting, keeping work streams, timelines, and deliverables on track.
• Manage channel and creative partners, review and provide feedback on creative work, and contribute informed input to media strategy and plans.
• Use research and cultural analysis to uncover consumer insights and translate brand, culture, and consumer understanding into campaign strategy, messaging architectures, communications frameworks, and creative briefs.
• Create cross-functional alignment and manage senior stakeholders with diplomacy and foresight as priorities and timelines shift.
• Use AI across the campaign lifecycle, including creative strategy, insight development, campaign management, collaboration, measurement, and reporting, while applying critical judgment and owning final creative and strategic decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level