Brand Marketing Manager

Pinterest•San Francisco, CA

2d•$98,561 - $202,918•Hybrid

About The Position

Pinterest’s Consumer Brand Marketing team builds campaigns and cultural moments that bring the brand to life, from global tentpole brand campaigns to experiential activations. The Brand Marketing Manager shapes culture-defining creative campaigns by translating cultural and consumer insight and business needs into brand strategy, then driving campaigns from initial briefing through launch and final reporting. The role owns specific work streams within tentpole brand marketing activations and manages the day-to-day campaign process, including timelines, deliverables, creative and channel partners, and stakeholder alignment. It also develops campaign strategy and creative briefs, contributes to media planning, and applies AI throughout the campaign lifecycle while retaining ownership of final creative and strategic decisions. The role requires in-office collaboration 1–2 times per quarter and can be based anywhere in the United States. The position is not eligible for relocation assistance.

Requirements

Bachelor’s degree in a relevant field, such as Marketing, or equivalent experience.
At least 8 years of brand marketing experience in a fast-paced organization.
Track record of helping develop culture-defining creative campaigns that broke through, shifted perception, and became part of the cultural conversation.
Demonstrated end-to-end leadership of marketing campaigns, including cross-functional and agency or channel partner management.
Experience in brand and creative strategy, writing briefs and communications architectures, and developing campaign strategy grounded in cultural and consumer insight.
Working fluency in media strategy and planning.
Excellent written and verbal communication skills, including experience preparing strategic documents, proposals, and analyses for leadership review.
Strong diplomacy skills and a track record of creating alignment and finding solutions among cross-functional partners and stakeholders.
Experience using AI tools to support and drive marketing work, with sound judgment in validating outputs and retaining ownership of final decisions.

Responsibilities

Own specific work streams within Pinterest tentpole brand marketing activations.
Drive brand marketing campaigns from kickoff through execution and reporting, keeping work streams, timelines, and deliverables on track.
Manage channel and creative partners, review and provide feedback on creative work, and give informed input into media strategy and plans.
Use research and cultural analysis to identify consumer insights and translate brand, cultural, and consumer understanding into campaign strategy, messaging architectures, communications frameworks, and creative briefs.
Create cross-functional alignment and manage senior stakeholders with diplomacy and foresight as campaign priorities and timelines change.
Use AI throughout the campaign lifecycle, including creative strategy, insight development, campaign management, collaboration, measurement, and reporting, while validating outputs and retaining ownership of final decisions.