Brand Marketing Manager

Proper Hospitality Careers•Miami Beach, FL

1d•Onsite

About The Position

The Brand Marketing Manager is the primary marketing lead for The Shelborne by Proper, an oceanfront historic Art Deco hotel in Miami Beach. The role owns the property marketing calendar and plan, aligning activity with revenue goals, demand trends, programming, and corporate marketing plans. The manager serves as the main connection between the property and corporate marketing, coordinating campaigns, partnerships, public relations, brand content, reporting, and marketing operations. The role collaborates closely with hotel leadership and sales, events, food and beverage, membership, and corporate teams. It is an on-site position in Miami Beach, with evening and weekend work around events and key moments.

Requirements

At least 5 years of experience in hospitality, lifestyle, or luxury marketing; on-property or hotel experience is strongly preferred.
Strong brand judgment and ability to assess whether work reflects Proper's brand and explain why.
Clear, confident writing skills and ability to turn rough requests into complete briefs.
Understanding of hotel revenue drivers, including occupancy, pace, group and events, and food and beverage, and ability to connect marketing activity to revenue.
Comfort with performance reports and analytics and ability to translate them into next steps.
Strong organization and ability to manage multiple requests and projects in a busy property environment.
Ability to work autonomously and collaborate effectively with General Managers, sales, food and beverage, events, and corporate colleagues.
Hands-on experience with email and social scheduling tools, Asana, Notion, and Google Workspace.
Comfort using AI tools for planning, drafting, and reporting.
Willingness to work on-site in Miami Beach, including evenings and weekends around events and key moments.

Nice To Haves

Knowledge of the Miami and South Florida market, including local press, creative, and hospitality relationships.
Experience marketing restaurants, bars, events, or nightlife.
Photo and video capture skills with light editing.
Experience with local PR, creator, and partnership relationships.
Experience launching or relaunching a hotel or restaurant concept.
Basic design skills using Canva, Figma, or Adobe.

Responsibilities

Own the property marketing calendar and align it with revenue goals, demand trends, events, and programming.
Build and maintain the property marketing plan in alignment with the corporate marketing plan.
Participate in weekly sales and marketing meetings and revenue calls; lead the monthly property marketing meeting and document decisions and next steps.
Serve as the primary contact between the hotel and corporate marketing, providing complete briefs and ensuring property work follows brand standards.
Plan and execute marketing for restaurants, bars, events, and seasonal moments.
Support group and event sales with collateral, email, targeted outreach, and content.
Coordinate on-property programming, local partnerships, and cultural moments with the General Manager, food and beverage, and events teams; bring brand- or press-sensitive work to corporate.
Work with local and corporate PR partners on announcements, openings, and relaunches.
Ensure guest-facing print, digital, and on-property materials meet Proper brand standards; route work for corporate brand and creative approval when required.
Share upcoming programming, moments, and content-capture needs with the corporate social team, and capture on-property photo and video when needed.
Keep website content, Google Business Profile, and third-party listings accurate through the corporate request process.
Manage on-property collateral requests, including menus, signage, in-room materials, and event materials, through the standard Asana intake process.
Send the weekly property marketing recap covering wins, completed tasks, project updates, outstanding asks and approvals, next week's content plan, and upcoming programming and partnerships.
Track campaign, promotion, email, and paid-effort results and share findings with the General Manager and corporate marketing.
Maintain the large project tracker, including budgets, marketing plans, and restaurant relaunches.
Provide property input for CRM and email programs and website offers; corporate digital teams build and send these, while the manager supplies the story, dates, and offer details.
Support quarterly performance reviews with property leadership and corporate marketing.
Partner with sales, events, food and beverage, and membership teams so marketing reflects what the property is selling.
Submit complete corporate requests, keep tasks and dates current in Asana, and flag blockers early.
Support management of the property marketing budget and local vendors, photographers, and agencies.
Use AI tools for daily planning, drafting, and reporting within Proper's brand and review standards.