Manager, Global Marketing - Classics Footwear

Reebok International•Boston, MA

About The Position

The Manager, Global Marketing for Reebok Classics supports the development and execution of global marketing strategies, integrated campaigns, and partnerships. The role leads culturally relevant brand storytelling and activation plans for key Classics franchises, seasonal product launches, and collaborations. Working with internal teams, global operating partners, and creative agencies, the manager translates global brand strategies into consumer-facing campaigns that strengthen brand relevance, drive consumer demand, and meet business objectives. The role calls for an understanding of lifestyle marketing, cultural trends, and the intersection of sport, fashion, and entertainment, as well as the ability to identify opportunities that build brand equity and commercial impact. The manager supports seasonal planning, develops creative briefs and campaign content, collaborates on campaign production and global activation, and creates go-to-market frameworks for Global Operating Partners. The position requires domestic and international travel of 30–40%.

Requirements

At least 5 years of integrated marketing or related experience.
Bachelor’s degree required.
Strong understanding of lifestyle, fashion, streetwear, sneaker culture, and the broader cultural landscape.
Passion for brand storytelling and ability to translate concepts into culturally relevant marketing.
Experience with integrated marketing campaign tactics, including digital, PR, social, and partnership marketing.
Ability to collaborate with internal colleagues, external brand partners, and agencies.
Experience supporting events or consumer-facing brand experiences.
Creative thinking and ability to identify emerging opportunities.
Self-starter able to take direction, make decisions confidently, and manage projects autonomously.
Outstanding organizational skills, including prioritization, multitasking, and time management.
Ability to deliver effective presentations and influence within a highly matrixed organization.
Proficiency in Microsoft Office applications, particularly Excel and PowerPoint, and AI tools.
Willingness to travel domestically and internationally 30–40%.

Nice To Haves

Graduate degree.
Agency background.

Responsibilities

Facilitate project milestones and cross-functional meetings to align Marketing, Product, and Operating Partners.
Develop and maintain campaign timelines, deliverable trackers, and activation plans to ensure projects meet deadlines and objectives.
Manage seasonal marketing samples and product needs for campaign shoots, talent partnerships, seeding, and other marketing activations.
Communicate proactively with internal stakeholders, external agencies, and operating partners throughout campaign development and execution.
Partner with Product Marketing to understand seasonal product strategies, franchise priorities, consumer targets, distribution, and commercial objectives.
Help shape global marketing storytelling that elevates Reebok Classics’ brand positioning, strengthens franchise awareness, and creates consumer demand.
Monitor fashion, streetwear, music, entertainment, sneaker, and social trends to identify opportunities for Reebok.
Develop creative briefs translating brand strategy, consumer insights, product narratives, and business priorities into storytelling across social, PR, influencer, digital, wholesale, and other consumer touchpoints.
Collaborate with internal teams and creative agencies to develop culturally relevant campaigns from concept and creative development through production and global activation.
Lead content development for seasonal campaigns, product launches, and key brand initiatives, working with production teams, agencies, and brand talent.
Partner with PR, Social, Partnerships, Digital, and Wholesale teams to ensure consistent campaign execution.
Lead global activation plans, identifying relevant activation opportunities and strategies for local execution for seasonal Classics product launches.
Create go-to-market frameworks for Global Operating Partners, with clear direction across consumer touchpoints.
Support development and execution of consumer-facing activations that bring Reebok Classics to life.