Manager, Global Integrated Marketing

3M•Maplewood, MN

1d•$164,613 - $201,193•Onsite

About The Position

The Manager, Global Integrated Marketing translates approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans. The role develops and leads integrated demand-generation strategies for assigned brands, categories, portfolios, markets, or growth priorities, identifying opportunities through analysis of market, consumer, customer, competitive, and commercial dynamics. The manager owns the integrated marketing demand system, including audience strategy, channel planning, content requirements, investment allocation, activation patterns, measurement frameworks, and market activation guidance. The position leads cross-functional execution across brand marketing, media, shopper marketing, eCommerce, CRM, content, sales enablement, pricing, promotion, and product launch activities. It manages marketing investments and budgets, optimizes outcomes using performance data and analyses, and leads closed-loop performance reviews to turn insights into best practices and resource decisions. As a decision partner, the manager influences business leaders and stakeholders through data-driven recommendations, strategic thinking, and commercial acumen, and communicates strategies, results, risks, trade-offs, and recommendations to business and functional leadership. The position also leads agency and partner performance, project teams, and direct reports while fostering collaboration in a global matrixed organization. This is an on-site role at the 3M Center in Maplewood, Minnesota, requiring at least four days per week onsite. Travel may include up to 10% domestic or international travel; relocation may be authorized. The employee must be legally authorized to work in the country of employment without employment-visa sponsorship.

Requirements

Bachelor's degree or higher in Marketing, Business Administration, or a related business field, completed and verified before starting.
Seven years of experience in marketing, brand management, eCommerce, shopper/customer marketing, portfolio management, or a related commercial function.
Three years of people leadership experience, including leading, managing, and developing direct reports.
Three years of experience developing and executing integrated marketing strategies and campaigns across multiple brands, markets, or regions, including budget management, agency partnership oversight, resource allocation, and marketing performance measurement using MMM, MROI, media effectiveness, commercial analytics, or brand health metrics.
Legally authorized to work in the country of employment without sponsorship for employment visa status.

Nice To Haves

Experience leading cross-functional teams across multiple business functions within a matrixed organization.
Experience leading agency partners, transformation initiatives, or global-to-local operating models.
Experience developing and executing growth strategies in complex, multi-market business environments.
Strong analytical and strategic planning capabilities, with experience translating insights into business recommendations and actions.

Responsibilities

Translate approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
Develop and lead integrated demand-generation strategies for assigned brands, categories, portfolios, markets, or growth priorities.
Evaluate market, consumer, customer, competitive, and commercial dynamics to identify growth opportunities and recommend marketing strategies.
Own the integrated marketing demand system, including audience strategy, channel planning, content requirements, investment allocation, activation patterns, measurement frameworks, and market activation guidance.
Lead cross-functional execution across brand marketing, media, shopper marketing, eCommerce, CRM, content, sales enablement, pricing, promotion, and product launch activities.
Manage marketing investments and budget allocation decisions, using performance data, incrementality and payback analyses, and business priorities to optimize outcomes.
Drive closed-loop performance reviews and translate insights into scalable best practices, optimization opportunities, resource allocation decisions, and decisions to stop low-value activity.
Influence business leaders and key stakeholders through data-driven recommendations, strategic thinking, and commercial acumen.
Communicate strategy, results, risks, trade-offs, and recommendations to business and functional leadership.
Lead agency and partner performance, project teams, and direct reports, fostering collaboration across a global matrixed organization.
Comply with corporate policies, procedures, and security standards while performing assigned duties.
Contribute to a strong Environmental Health and Safety culture by following safety policies, identifying hazards, and engaging in continuous improvement.