Global Integrated Marketing Specialist
About The Position
The Global Integrated Marketing Specialist translates approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans. The role leads day-to-day execution of marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels. It analyzes consumer, customer, channel, and performance data to identify opportunities and recommend optimizations, while coordinating cross-functional teams, agencies, and market partners to deliver high-quality marketing activation. Marketing activities must be consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements. The specialist captures learnings and recommends practices to optimize, repeat, adapt, or discontinue. The position is on-site at the 3M Center in Maplewood, Minnesota, with employees required to work there at least four days per week. Travel may include up to 10% domestic or international travel, and relocation may be authorized.
Requirements
- Bachelor’s degree or higher, completed and verified before starting.
- Five years of experience in integrated marketing, brand marketing, eCommerce, customer marketing, or related commercial roles.
- Three years of project management experience leading multiple projects and influencing cross-functional teams without direct authority.
- Must be legally authorized to work in the country of employment without sponsorship for employment visa status.
Nice To Haves
- Demonstrated experience developing and executing integrated marketing or demand-generation plans that deliver measurable business outcomes.
- Experience operating in a matrixed organization, with strong analytical, communication, project management, and stakeholder management skills.
- Global or multi-market marketing experience.
- Experience with advertising and marketing planning, marketing mix modeling, or marketing return on investment analysis.
- Experience with media activation, shopper marketing, eCommerce, or brand health measurement.
- Deep expertise in one or more marketing disciplines and strong working knowledge across adjacent disciplines.
- Experience partnering with agencies and cross-functional teams to develop and activate integrated marketing campaigns.
Responsibilities
- Translate approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
- Lead day-to-day execution of assigned marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.
- Analyze consumer, customer, channel, and performance data to identify opportunities and drive optimization recommendations.
- Coordinate cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution.
- Ensure marketing activities are consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements.
- Capture learning, identify repeatable practices, and recommend what should be optimized, repeated, adapted, or discontinued.
- Comply with corporate policies, procedures, and security standards while performing assigned duties.
- Contribute to a strong Environmental Health and Safety culture by following safety policies, identifying hazards, and engaging in continuous improvement.
Benefits
- Medical, dental, and vision benefits.
- Health Savings Accounts.
- Health Care and Dependent Care Flexible Spending Accounts.
- Disability benefits.
- Life insurance.
- Voluntary benefits.
- Paid absences.
- Retirement benefits.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
