Integrated Marketing Specialist

Hygiena LLC • Camarillo, CA

8d • $85,000 - $100,000 • Remote

About The Position

Hygiena is seeking an Integrated Marketing Specialist to execute campaign plans approved by the Manager, Integrated Marketing. This hands-on B2B marketing role combines campaign execution, project management, marketing automation, and analytics. The Specialist develops campaign assets for defined stages of the customer buying journey and supports moving buyers toward sales-accepted opportunities. The role does not own campaign strategy, budgets, channel standards, demand targets, or revenue outcomes.

The Specialist owns project plans and delivery records for assigned initiatives, coordinates contributors and deadlines, executes campaigns across multiple channels, prepares global campaign playbooks, and supports regional localization. The role analyzes and reports campaign performance using CRM and web analytics data, identifies gaps, and recommends optimizations to the Manager, Integrated Marketing. It also maintains the team's work-management templates, intake forms, and workflow standards, subject to the Manager's approval.

This is a full-time, exempt remote role, preferably based in California. The working conditions section also specifies normal Monday–Friday office hours, with some flexibility, and 2–3 days in the Camarillo office. Occasional early mornings, evenings, or weekends may be needed for urgent customer requests across time zones, and travel of 5–10% may be required.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field, or equivalent education and work experience.
• At least five years of B2B marketing experience.
• Intermediate/advanced knowledge of Microsoft Office (Outlook, Word, Excel, and PowerPoint) and Adobe Acrobat.
• Intermediate/advanced knowledge of Google Analytics (GA4), UTM codes, and Looker Studio.
• Intermediate/advanced knowledge of CRM systems such as Microsoft Dynamics or Salesforce.
• Intermediate/advanced knowledge of buyer journeys, personas, and lead-nurture processes.
• Intermediate/advanced knowledge of marketing automation, including list management, email, landing pages, and forms.
• Ability to organize campaigns into clear tasks, owners, dependencies, and dates and manage multiple projects concurrently.
• Ability to identify slipping dependencies, follow up with contributors, and escalate risks with impact and options.
• Ability to write clear and accurate briefs, playbooks, status updates, and meeting notes.
• Ability to check deliverables against templates, brand standards, and launch checklists.
• Ability to interpret campaign data, explain results clearly, and recommend next steps.
• Ability to learn new tools, channels, or industries quickly and apply feedback.
• Clear and accurate written and spoken English for business audiences.
• Ability to work normal Monday–Friday office hours, with some flexibility; occasional early mornings, evenings, or weekends may be required.
• Ability to travel 5–10% as required.

Nice To Haves

• MBA.
• Intermediate/advanced knowledge of Google Ads, LinkedIn Ads, Joomla, Drupal, or HTML.
• Intermediate knowledge of content distribution networks such as Vimeo or YouTube.
• Intermediate knowledge of social media networks.
• Intermediate knowledge of SEO, including on-page, off-page, and link building.
• Intermediate knowledge of remarketing and conversion tracking, including tracking/conversion pixels.
• Intermediate knowledge of display networks.
• Prior work experience in microbiology and/or life sciences.

Responsibilities

• Own the project plan and delivery record for each assigned integrated marketing initiative, from intake and kickoff through launch and wrap-up.
• Build and maintain project tasks, owners, dependencies, and dates; keep status current; and raise risks to committed dates or scope before deadlines are missed.
• Run kickoffs, status checkpoints, and retrospectives, and record decisions and next steps.
• Execute approved campaign plans across email and marketing automation, webinars, events, digital and print advertising, and social media.
• Develop campaign tactics and assets, including gated content, sales enablement materials, and video, mapping each asset to a stage of the customer buying journey.
• Plan and maintain LinkedIn and social media content calendars for assigned campaigns.
• Build global playbooks and campaign collections with assets, messaging, timelines, and execution guidance for regional teams to translate and localize.
• Execute campaigns directly in English-only markets; provide launch support where regional marketers handle translation and in-market execution.
• Produce deliverables from approved templates and brand standards and route assets through review and approval in the team's work-management and proofing platforms.
• Supply market and competitor research for campaign briefs owned by the Manager, Integrated Marketing.
• Deliver paid-search briefs according to standards set by the Paid Search Lead and coordinate landing pages with the Web & eBusiness team, owning the launch timeline.
• Analyze assigned campaigns against KPIs, including contribution to marketing targets and team OKRs; identify performance gaps and causes; and recommend corrective actions and optimizations.
• Publish campaign results and project status reports on the cadence set by the Manager, using CRM and web analytics systems of record; state performance against target and recommended next steps.
• Maintain Integrated Marketing team templates, intake forms, and workflow standards in the work-management platform, and recommend changes for the Manager's approval.
• Follow organizational systems, training, policies, procedures, and relevant legal mandates; seek guidance as needed.
• Support and participate in the safety program and follow the Safety Manual and Injury Illness Prevention Program.
• Carry out responsibilities honestly, ethically, and professionally, and fulfill essential job functions safely and with consistent alertness.
• Handle other duties delegated by the Manager, Integrated Marketing.

Benefits

• 15 days of PTO and 10 paid company holidays.
• Medical coverage with an HSA employer contribution; dental and vision coverage available from the first day of the month after start date.
• Company-paid life insurance, short- and long-term disability, and an Employee Assistance Program.
• 401(k) with Safe Harbor and profit-sharing employer contributions.
• Tuition reimbursement program.
• Charitable contribution matching.
• Employee referral bonus opportunities.
• State-paid short-term disability for California-based employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level