Integrated Marketing Specialist

DEL REAL LLC•Jurupa Valley, CA

2d•$80,000 - $100,000

About The Position

Del Real is seeking a creative, analytical, and results-oriented marketing specialist to manage integrated marketing programs that build brand awareness, engagement, and trial. The role translates brand priorities into coordinated campaigns across paid, owned, and earned channels, including social media, PR, influencers, events, product sampling, and shopper marketing. Campaigns are managed from briefing through execution and performance evaluation in collaboration with agencies, Sales, and cross-functional partners. The position calls for strong project management and creative judgment, plus the ability to interpret results, recommend improvements, and advance multiple initiatives with appropriate direction and oversight. The role manages campaign workplans, marketing calendars, briefs, agency workstreams, shopper marketing and retail media programs, social, influencer and PR projects, budgets, and product-launch activations. It also evaluates campaign performance and recommends process improvements. The position reports to the Director of Brand Building and Activation, with the Director of Brand Building and Activation listed as its backup. Del Real is part of the CMI family, a Hispanic-owned, multi-Latina corporation based in Guatemala. Its culture emphasizes Responsibility, Excellence, Integrity, and Respect, and its brand is centered on authentic Hispanic food, real ingredients, and time-honored recipes.

Requirements

3–5 years of relevant experience in integrated marketing, brand activation, consumer marketing, or agency account management.
Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent relevant experience.
Demonstrated experience managing campaigns or substantial campaign workstreams from briefing through execution and reporting.
Experience working with external agencies, creative partners, or vendors, including providing feedback and managing timelines.
Experience collaborating across functions and managing multiple projects with limited day-to-day supervision.
Ability to interpret campaign results, develop clear performance summaries, and recommend actionable improvements.
Experience tracking project budgets and managing spending against approved plans.
Strong writing, presentation, organization, and stakeholder-management skills.
Ability to independently manage projects from briefing to completion, anticipate challenges, keep work moving, and recognize when to seek alignment or escalate issues.
Ability to manage competing priorities, track timelines and budgets, and ensure deliverables are accurate, complete, and on time.
Ability to develop clear briefs, evaluate ideas against campaign objectives, and provide constructive feedback.
Ability to build productive partnerships with agencies, vendors, and cross-functional teams; set clear expectations and hold partners accountable.
Clear and confident communication, proactive problem-solving, adaptability, and willingness to receive feedback and continue developing marketing skills.
Interest in understanding consumers and shoppers and using insights to create relevant marketing programs.
Passion for real food and willingness to celebrate Hispanic culture through food.

Nice To Haves

CPG or food and beverage experience; relevant consumer-brand or agency experience is also considered.
Exposure to shopper marketing or retail media.
Familiarity with Nielsen or Circana.

Responsibilities

Translate approved brand strategies into campaign workplans, deliverables, and timelines; manage assigned initiatives from briefing through launch and post-campaign evaluation.
Coordinate evergreen programs, promotions, and product launches across the marketing calendar, identifying dependencies and recommending adjustments to improve integration and execution.
Prepare campaign and creative briefs, consolidate stakeholder input, and provide feedback to ensure materials meet objectives, brand standards, and channel requirements.
Serve as the day-to-day agency contact for assigned projects, communicate priorities, monitor deliverables, and resolve routine execution issues; escalate scope, cost, or strategic decisions to the Director.
Partner with Marketing, Sales, and agency teams to develop and execute approved customer-specific shopper marketing and retail media activations; coordinate creative, promotional details, retailer requirements, and performance recaps.
Oversee assigned social, influencer, and PR activations with internal and external partners, ensuring consistent messaging, timely delivery, and alignment with campaign objectives.
Evaluate campaign reporting against established KPIs, identify performance drivers, and recommend optimizations and future tests.
Track assigned project commitments and spending, maintain forecasts, review invoices, and recommend adjustments within approved budgets and authorization limits.
Develop and manage product-launch activation workplans with Brand, Innovation, and Sales, ensuring marketing deliverables are ready for key milestones.
Improve briefing, approval, reporting, and project-management practices to strengthen speed, consistency, and accountability.