Integrated Marketing Specialist

CRETELLIGENT•Rancho Cordova, CA

2d•$65,000 - $90,000•Hybrid

About The Position

CREtelligent is seeking a hands-on integrated marketer to plan and execute marketing programs that reach commercial lenders, investors, and brokers and connect those programs to pipeline. The specialist will own or support events, webinars, partner programs, and thought leadership content, coordinating closely with the VP of Growth and Marketing, the Digital Marketing Specialist, Sales, Client Success, Product, and subject-matter experts. The role offers broad program ownership and potential career growth into program, content, or marketing leadership. The position is based in Gold River, California, with a hybrid schedule of three days per week in the office and negligible travel percentage listed; the role also requires travel to industry conferences and events, including occasional overnight trips. Responsibilities are divided approximately as follows: events and webinars (35%), content and thought leadership (35%), partner programs (15%), and launches and sales enablement (15%). The specialist will manage and assess programs using tracking standards such as HubSpot campaigns, UTMs, and event IDs, and report results in the monthly marketing scorecard. CREtelligent describes its workplace as relaxed, welcoming, and team-oriented, and offers competitive compensation, health and wellness benefits, flexible paid time off, company holidays, an employer-contribution 401(k), and opportunities for professional growth.

Requirements

3–5+ years of B2B marketing experience in field, event, content, or integrated marketing.
2+ years of proven experience planning and running trade shows, conferences, and webinars, including lead capture and follow-up.
2+ years of experience writing and editing B2B content, especially long-form content such as white papers, ebooks, case studies, and blogs; a portfolio is required.
Comfort with marketing metrics such as cost per lead, registrations-to-attendance, meetings, and opportunities, and using results to decide next steps.
2+ years of experience applying SEO best practices.
Working familiarity with HubSpot or a similar CRM and understanding of program tracking.
Ability to use AI tools to work faster while retaining responsibility for accuracy, judgment, and voice.
Strong project management skills and ability to manage several programs at once without losing detail.
Ability to travel to industry conferences and events, including occasional overnight trips.
Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field or related field experience preferred.

Nice To Haves

2+ years of experience managing partners, vendors, or agencies against deliverables, deadlines, and budgets.
Familiarity with answer engine optimization (AEO) and AI search.
Experience in commercial real estate, lending, financial services, PropTech, or B2B SaaS.
Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field or related field experience preferred.

Responsibilities

Own or support conference and tradeshow programs, including event selection input, registration, booth and materials, pre-event meeting coordination with Sales, on-site lead capture, and follow-up within 48 hours.
Produce webinars end to end, including topic and speaker selection, partner coordination, run of show, rehearsal, replay, and follow-up content.
Manage event logistics, vendors, and budgets, and recommend which events to retain, grow, or discontinue based on results.
Coordinate event and webinar promotion with the Digital Marketing Specialist so email, social, and advertising launch on time.
Write and edit blogs, white papers, ebooks, case studies, and website copy for commercial lenders, investors, and brokers.
Write video scripts for product explainers, customer stories, webinar and event promotions, and short social clips; coordinate their production with subject-matter experts and the Digital Marketing Specialist.
Develop a pipeline of long-form content from subject-matter expertise, market shifts, and customer stories, and repurpose content for digital channels.
Apply SEO and answer engine optimization practices to help content appear in search and AI-generated answers.
Brief and edit agency and freelance writers to ensure accuracy, alignment with messaging, and consistency with brand voice.
Maintain the content and events calendar and align it with the marketing roadmap.
Manage co-marketing relationships with industry media, associations, and technology partners, including deliverables, timelines, co-branded content, and registration lists.
Track partner programs against pre-launch targets such as cost per lead, meetings, and sign-ups, and use results to guide investment.
Build launch kits for new products and reports, including positioning, one-pagers, comparison sheets, FAQs, and talk tracks.
Enable Sales and Client Success with content, training, and tools, and gather feedback about what works in the field.
Follow tracking standards, including HubSpot campaigns, UTMs, and event IDs, for every program and report results in the monthly marketing scorecard.
Partner with Sales, Client Success, Product, and subject-matter experts to keep programs accurate, on brand, and on time.

Benefits

Comprehensive medical, dental, vision, life, and disability insurance coverage.
Medical transportation plan, critical illness insurance, pet insurance, and legal insurance.
401(k) and Roth retirement plans with employer contribution.
Competitive compensation package.
Flexible paid time off with no tracking or accruals.
12 recognized paid company holidays.
Paid maternity and paternity leave, including 12 weeks plus 4 weeks of part-time paid transition time for the primary caregiver and 6 weeks for the supporting caregiver.
Half-day paid volunteer time off for full-time employees.
Healthy snacks, drinks, and coffee in the office.
Professional development opportunities, including lunch and learns, webinars, and off-site events.
Regular manager one-on-ones supporting goal achievement and personal development.
Fun off-site activities, monthly birthday celebrations, and a relaxed office environment.