Integrated Marketing Specialist

DEL REAL•Mira Loma, CA

About The Position

Del Real is seeking a creative, analytical, results-oriented marketing specialist to execute integrated marketing programs that build brand awareness, engagement, and trial. The role translates brand priorities into coordinated campaigns across paid, owned, and earned channels, including social media, public relations, influencers, events, product sampling, shopper marketing, and retail media. The specialist manages assigned campaigns from briefing through execution and performance evaluation, working with agencies, Sales, and cross-functional partners. The posting describes the role as requiring sound project management and creative judgment, the ability to interpret results and recommend improvements, and the ability to keep multiple initiatives moving with appropriate direction and oversight. The position manages campaign workplans, marketing calendars, briefs, agency workstreams, shopper and retail media programs, social, influencer and PR activations, project budgets, and product-launch workplans. It also evaluates campaign performance against KPIs and recommends optimizations, tests, and process improvements. The specialist is expected to work proactively, build effective partnerships, communicate clearly, adapt to changing priorities, and embody Del Real’s values of Responsibility, Excellence, Integrity, and Respect. The posting describes Del Real as the #1 refrigerated Hispanic food brand in the U.S. and notes that it joined the CMI family in 2024. CMI is described as a Hispanic-owned, multi-Latina corporation based in Guatemala. The company emphasizes authentic recipes, real ingredients, and time-honored cooking methods, and seeks someone who is passionate about real food and celebrating Hispanic culture through food.

Requirements

3–5 years of relevant experience in integrated marketing, brand activation, consumer marketing, or agency account management.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
Demonstrated experience managing campaigns or substantial campaign workstreams from briefing through execution and reporting.
Experience working with external agencies, creative partners, or vendors, including providing feedback and managing timelines.
Experience collaborating across functions and managing multiple projects with limited day-to-day supervision.
Ability to interpret campaign results, develop clear performance summaries, and recommend actionable improvements.
Experience tracking project budgets and managing spending against approved plans.
Strong writing, presentation, organization, and stakeholder-management skills.
Ability to manage competing priorities, track timelines and budgets, and ensure deliverables are accurate, complete, and on time.
Ability to develop clear briefs, assess ideas against campaign objectives, and provide constructive feedback.
Ability to build productive partnerships with agencies, vendors, and cross-functional teams, set expectations, and hold partners accountable.
Curiosity about consumers and shoppers and ability to use consumer understanding to inform relevant marketing programs.
Proactive, adaptable approach; willingness to seek alignment or escalate issues when appropriate and to incorporate feedback.
Passion for real food and a desire to celebrate Hispanic culture through food.
Ability to meet the physical requirements indicated in the posting, including finger dexterity, talking, close-work vision, repetitive wrist, hand, or finger motions, and sedentary and light work exertion. The posting marks no substantial exposure to adverse environmental conditions.

Nice To Haves

CPG or food and beverage experience; relevant consumer-brand or agency experience is also considered.
Exposure to shopper marketing or retail media.
Familiarity with Nielsen or Circana.

Responsibilities

Translate approved brand strategies into campaign workplans, deliverables, and timelines.
Manage assigned marketing initiatives from briefing through launch and post-campaign evaluation.
Coordinate evergreen programs, promotions, and product launches across channels; identify dependencies and recommend adjustments to improve integration and execution.
Prepare campaign and creative briefs, consolidate stakeholder input, and provide feedback to ensure materials meet objectives, brand standards, and channel requirements.
Serve as the primary contact for assigned agency projects, communicate priorities, monitor deliverables, and resolve routine execution issues; escalate scope, cost, or strategic decisions to the Director.
Partner with Marketing, Sales, and agency teams to develop and execute approved customer-specific shopper marketing and retail media activations.
Coordinate creative, promotional details, retailer requirements, and performance recaps for shopper and retail media programs.
Oversee assigned social, influencer, and PR activations with internal and external partners, ensuring consistent messaging, timely delivery, and alignment with campaign objectives.
Evaluate campaign reporting against established KPIs, identify performance drivers, and recommend optimizations and future tests.
Track assigned project budget commitments and spending, maintain forecasts, review invoices, and recommend adjustments within approved budgets and authorization limits.
Develop and manage product-launch activation workplans with Brand, Innovation, and Sales, ensuring marketing deliverables are ready for key milestones.
Improve briefing, approval, reporting, and project-management practices to strengthen speed, consistency, and accountability.
Manage multiple projects, maintain timelines and budgets, communicate clearly with stakeholders, and move assignments forward proactively.