Integrated Marketing Communication Specialist

Saluda Medical

About The Position

The Integrated Marketing Communication Specialist supports the development and execution of Saluda Medical’s integrated marketing communications strategy for implanting physicians, referring clinicians, patients, societies, payors, and other audiences. As an individual contributor in the Commercial Marketing organization, the role translates brand, therapy, HCP, and patient marketing strategies into coordinated communications across digital and traditional channels. It works with Commercial Marketing, Patient Marketing, HCP Marketing, Clinical, Sales, and external partners to support therapy education, demand generation, customer engagement, and adoption. The specialist executes campaigns and communications across websites, email, social media, search, digital advertising, print, video, events, and other channels; develops and manages content and creative assets; coordinates launches, conferences, customer programs, and other commercial initiatives; and supports brand consistency and applicable review processes. The role also manages project plans, timelines, stakeholders, agencies, and deliverables; monitors campaign and channel performance; and uses data to recommend improvements. Travel may be needed to support conferences, customer programs, content development, and key commercial initiatives.

Requirements

At least 3 years of experience in integrated marketing communications, digital marketing, marketing communications, or a related role.
Bachelor’s degree in Marketing, Communications, Business, Advertising, Digital Marketing, or a related discipline.
Demonstrated experience executing integrated, multichannel marketing campaigns.
Experience with website content management and understanding of SEO and SEM best practices.
Experience developing and executing social media, email, web, and digital advertising programs.
Experience working with creative agencies, designers, video partners, and other external vendors.
Strong project management skills, including the ability to manage multiple initiatives, stakeholders, deadlines, and deliverables simultaneously.
Strong written and verbal communication skills and ability to translate complex information into clear, compelling communications.
Strong attention to detail and commitment to brand consistency and executional excellence.
Analytical mindset and experience measuring campaign effectiveness and using data to improve marketing performance.
Ability to operate effectively in a fast-paced, highly collaborative, evolving commercial organization.
Ability and willingness to travel as needed for conferences, customer programs, content development, and key commercial initiatives.

Nice To Haves

Experience marketing medical devices, healthcare products, pharmaceuticals, or other regulated products.
Experience in medical devices, neuromodulation, spinal cord stimulation, or another implantable medical device category.
Experience communicating with both HCP and patient audiences.
Experience in a B2B, B2C, or B2B2C healthcare environment.
Experience supporting product launches and commercialization initiatives.
Understanding of medical device clinical, regulatory, and promotional review environments.
Experience with marketing automation, CRM platforms, website content management systems, social media management platforms, and digital analytics tools.
Familiarity with graphic design and creative production workflows.
Experience supporting congresses, tradeshows, customer events, and other integrated commercial programs.

Responsibilities

Support the development and execution of integrated marketing communication plans for HCP, patient, referral, and other stakeholder audiences.
Translate marketing strategies into coordinated multichannel campaigns and communication plans.
Execute campaigns across digital, email, social media, web, print, video, events, and other channels.
Develop campaign timelines, channel plans, creative requirements, and execution deliverables with marketing stakeholders.
Coordinate communications for product and therapy launches, campaigns, conferences, tradeshows, customer programs, and other commercial initiatives.
Help ensure communications provide a consistent experience while being tailored to the intended audience.
Work cross-functionally to identify and implement design controls and support product development from concept through commercialization.
Manage and execute digital marketing across owned and paid channels, including websites, email, social media, search, digital advertising, and digital education and sales enablement tools.
Support website development, content updates, optimization, and user experience improvements with internal stakeholders and agencies.
Support SEO and SEM activities to improve search visibility, traffic quality, and audience engagement.
Coordinate paid digital and social campaigns, including development, deployment, monitoring, and optimization.
Develop and execute organic social media content.
Support email marketing, audience segmentation, nurture campaigns, and automated communications.
Partner with Commercial Operations and other stakeholders to improve integration between digital marketing, CRM, lead management, and customer engagement programs.
Help ensure digital platforms and programs are scalable, compliant, and optimized for the user experience.
Develop, coordinate, and manage marketing content for HCP, patient, corporate, and commercial audiences.
Translate audience strategies and messaging into effective channel-specific content with HCP and Patient Marketing leads.
Support creation of web content, email, social media, videos, presentations, advertisements, customer communications, educational materials, and sales enablement assets.
Coordinate content from concept through approval, production, and deployment.
Adapt messaging across channels while maintaining consistency with Saluda’s positioning, brand standards, clinical evidence, and approved claims.
Maintain content calendars and coordinate communication sequencing across marketing channels.
Support customer newsletters, campaign communications, commercial announcements, and congress-related communications.
Support consistent execution of the Saluda and Evoke brands across marketing channels and customer touchpoints.
Maintain and help evolve brand and creative guidelines with marketing leadership and external agencies.
Coordinate graphic design, video, photography, digital content, and other creative production.
Manage creative workflows with internal stakeholders, agencies, freelancers, and vendors.
Maintain organized, accessible marketing assets and support digital asset management processes.
Review marketing executions for brand consistency, quality, and alignment with approved communication standards.
Manage multiple integrated marketing projects, coordinating stakeholders, timelines, approvals, agencies, and deliverables.
Develop and maintain project plans, campaign calendars, production schedules, and communication timelines.
Coordinate materials through applicable Medical, Legal, Regulatory, and Compliance review processes.
Work with Commercial Marketing, Sales, Clinical, Professional Education, Market Access, Regulatory, and other teams to execute commercial priorities on time.
Manage day-to-day execution and relationships with agencies, creative partners, digital vendors, and other external resources.
Support agency scopes of work, project budgets, timelines, and deliverables.
Identify opportunities to improve marketing processes, efficiency, consistency, and scalability.
Define and track campaign and channel performance metrics with marketing leadership.
Monitor website traffic, search performance, email and social engagement, digital advertising, campaign performance, and other marketing KPIs.
Develop regular reporting and dashboards to provide visibility into marketing performance.
Use data and insights to recommend improvements to content, audience targeting, channel mix, and campaign execution.
Support audience segmentation and campaign measurement with Commercial Operations, CRM, analytics, and cross-functional teams.
Help build a test-and-learn approach across digital and integrated marketing programs.
Serve as an integrated marketing partner to HCP Marketing, Patient Marketing, Market Development, Sales, Clinical Marketing, and other commercial functions.
Partner with audience and strategy owners to determine effective channels and execution approaches.
Coordinate HCP, patient, and corporate communications to support a consistent Saluda and Evoke narrative.
Collaborate across functions and geographies on business initiatives, product launches, commercial programs, and organizational priorities.
Bring an executional mindset and proactively identify ways to improve communications with customers and patients.