Integrated Marketing & Communications Specialist

CarGurus•Boston, MA

1d•Hybrid

About The Position

The Integrated Marketing & Communications Specialist supports the Sr. Director of Brand Marketing and Head of External Communications across integrated brand campaigns, content creation, and brand communications in the US, Canada, and UK. The role contributes to campaign development and project management, localized creative briefs, internal and external communications, performance reporting, and budget and invoice tracking. The position works with teams across brand, revenue, product marketing, performance marketing, analytics, PR, and sales, as well as international stakeholders and PR agencies. This role is an opportunity to develop brand strategy skills and grow into a larger strategic role. CarGurus describes its workplace as people-first and collaborative, with a flexible hybrid model and programs intended to support career development, connection, and work-life balance.

Requirements

At least 2 years of experience in brand marketing or at a creative or PR agency.
Strong project management and organizational skills, including the ability to track multiple workstreams and deadlines simultaneously.
Excellent written communication skills, with early experience drafting external-facing copy such as press releases, brand messaging, or social content.
Clear, proactive communication style and the ability to keep stakeholders and leadership informed without heavy oversight.
Eagerness to learn brand strategy fundamentals and grow into a larger strategic role.

Nice To Haves

Experience in a consumer-facing, digital-first environment.
Creative thinking and awareness of cultural relevance, social trends, and content.

Responsibilities

Work with the Brand Marketing Manager to concept and develop integrated marketing campaigns, brand partnerships, and grassroots marketing initiatives.
Manage project plans for integrated campaigns and initiatives across the US, Canada, and UK, tracking timelines, deliverables, and approvals from brief to launch.
Draft creative briefs for the UK and Canada that clearly capture audiences, objectives, and success metrics, while maintaining the brand platform, voice, and visual identity and incorporating localized insights and goals.
Serve as the day-to-day contact for international stakeholders across revenue and product marketing, incorporating localized needs into strategy and planning.
Coordinate with performance marketing, product marketing, analytics, PR, and sales on project status and administration, including archiving assets, day-of activation logistics, and procurement.
Manage the internal brand calendar to plan and track internal and external brand communications.
Draft internal and external campaign promotion content, including press releases, social content, and internal communications, translating campaign messaging into clear, on-brand copy.
Incorporate feedback from PR and Brand Marketing stakeholders and revise copy to make it release-ready.
Partner with PR agencies on brand campaign communications strategy, providing campaign briefs and target KPIs and aligning results with campaign goals.
Monitor brand reputation and flag relevant coverage or social media conversations.
Build regular performance reporting on campaigns, content, and sponsorships using data from tools such as Google Analytics and Sprout Social, and prepare executive-ready summaries for leadership.
Track budgets and invoices across creative production and sponsorship programs.

Benefits

Equity for all employees, at hire and as they continue to grow with the company.
Career development programs.
Corporate giving programs.
Employee resource groups and communities.
Flexible hybrid model.
Robust time-off policies.
Daily free lunch.
New car discount.
Meditation and fitness apps.
Commuting cost coverage.
The role may qualify for discretionary bonuses or incentives and Restricted Stock Units (RSUs).