Marketing & Communications Intern - Integrated Marketing
About The Position
The Marketing & Communications Intern Program is designed to attract and develop self-motivated individuals interested in Marketing and Communications. Interns gain challenging, hands-on business experience and on-the-job training, with exposure to management, company and community events, and opportunities to network across the organization. The intern assists with developing and implementing integrated marketing and advertising campaigns that support business-unit objectives. The role collaborates with business-unit teams and the broader Marketing, Communications, Research, and Customer Experience teams to create and execute project and campaign activation elements. Areas of interest include Account Management, Project Management, Strategic Planning, Integrated Marketing, Content Marketing, and Digital Content Development.
Requirements
- Pursuing or have obtained a bachelor's or master's degree.
- Currently enrolled in an undergraduate or graduate program focused on Communications, English, or Marketing.
- Cumulative GPA of 3.0 or greater.
- Strong verbal and written communication skills and strong editorial skills.
- Intermediate PowerPoint and Excel skills.
- Experience using Facebook, LinkedIn, Twitter, and Instagram for a business.
- Ability to think creatively and stay current with digital trends.
- Highly organized and able to manage multiple priorities.
- Basic analytical skills.
- Interest in digital content development, content strategy, Generative Engine Optimization (GEO), and Search Engine Optimization (SEO).
- Must be authorized to work for any employer in the United States now and in the future; the company does not sponsor or support H-1B petitions, TN, or Forms I-983/STEM OPT for this role.
Responsibilities
- Assist enterprise team members with implementing integrated marketing strategies and advertising campaigns for Business Insurance, Personal Insurance, Bond & Specialty Insurance, and Corporate initiatives.
- Assist with developing project plans, timelines, briefs, and campaign activation elements.
- Perform day-to-day administrative tasks, including meeting notes, scheduling logistics, project outlines, and production projects.
- Build internal support and consensus for marketing campaigns and activation elements to meet business-unit objectives.
- Work with internal agency resources to execute marketing campaigns.
- Learn channel-specific marketing activation elements and contribute to their development.
- Assist with researching, writing, editing, and optimizing content for websites and other digital marketing channels.
- Assist with securing required management, business-unit, legal, creative, and other approvals for marketing components.
- Maintain and manage enterprise marketing production and media.
- Perform other duties as assigned.
Benefits
- Employees are eligible for performance-based cash incentive awards.
- The role offers on-the-job training and opportunities to network with leaders, managers, and other development programs.
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What This Job Offers
Job Type
Full-time
Career Level
Intern
