Integrated Marketing & Communications Specialist

CarGurus•Boston, MA

2d•$69,000 - $87,000•Hybrid

About The Position

The Integrated Marketing & Communications Specialist supports the Sr. Director of Brand Marketing and Head of External Communications across integrated brand campaigns, content creation, and brand communications in the US, Canada, and UK. The role works with the Brand Marketing Manager and cross-functional teams to develop and manage campaigns, coordinate localized marketing needs, create internal and external content, and report on campaign performance. It also supports campaign budgets, invoices, sponsorships, and brand reputation monitoring.

Requirements

At least 2 years of experience in brand marketing or at a creative or PR agency.
Strong project management and organizational skills, including the ability to track multiple workstreams and deadlines simultaneously.
Excellent written communication skills, with early experience drafting external-facing copy such as press releases, brand messaging, or social content.
Clear, proactive communication style and ability to keep stakeholders and leadership informed without heavy oversight.
Creative thinking and awareness of cultural relevance, social trends, and content.

Nice To Haves

Experience in a consumer-facing, digital-first environment.
Eagerness to learn brand strategy fundamentals and grow into a larger strategic role over time.

Responsibilities

Work with the Brand Marketing Manager to concept and develop integrated marketing campaigns, brand partnerships, and grassroots marketing initiatives.
Manage project plans for integrated campaigns and initiatives across the US, Canada, and UK, tracking timelines, deliverables, and approvals from brief to launch.
Draft localized creative briefs for the UK and Canada that capture audiences, objectives, and success metrics while aligning with CarGurus’ brand platform, voice, and visual identity.
Serve as the day-to-day contact for international stakeholders in revenue and product marketing, incorporating localized needs into strategy and planning.
Coordinate with performance marketing, product marketing, analytics, PR, and sales on project status and administration, including asset archiving, activation logistics, and procurement.
Manage the internal brand calendar to plan and track internal and external brand communications.
Draft internal and external campaign promotion content, including press releases, social content, and internal communications.
Incorporate PR and Brand Marketing stakeholder feedback to finalize release-ready copy.
Partner with PR agencies on brand campaign communications strategy, providing campaign briefs and target KPIs and connecting results to campaign goals.
Support brand reputation monitoring and flag relevant media coverage and social media conversations.
Prepare regular performance reporting on campaigns, content, and sponsorships using tools such as Google Analytics and Sprout Social, and translate findings into executive-ready summaries.
Track budgets and invoices across creative production and sponsorship programs.

Benefits

Equity for all employees, both when they start and as they continue to grow.
Career development programs.
Corporate giving programs.
Employee resource groups and communities.
Flexible hybrid model.
Robust time off policies.
Daily free lunch.
New car discount.
Meditation and fitness apps.
Commuting cost coverage.
The role may qualify for discretionary bonuses or incentives and Restricted Stock Units (RSUs).