Senior Integrated Marketing Specialist

Integra • Akron, OH

3d

About The Position

Integra is seeking an experienced, hands-on marketing professional to independently plan, coordinate, and execute integrated marketing initiatives that support organizational priorities and business objectives. The role combines campaign development, content creation, project management, stakeholder partnership, marketing operations, measurement, and creative execution. The successful candidate will turn business needs and loosely defined requests into practical marketing approaches, determining needed information, audiences, channels, deliverables, and next steps while balancing strategic thinking with hands-on execution.

The position reports to the Marketing Manager and collaborates with Creative Marketing team members, Communications, subject-matter experts, leaders, vendors, and cross-functional partners. The role includes managing projects from intake through delivery, developing and adapting content, producing routine creative materials, supporting marketing workflows and events, and evaluating campaign results. The position is based in Akron, Ohio, or may be remote.

Requirements

• Bachelor's degree in marketing, communications, business, public relations, or a related field, or an equivalent combination of education and professional experience.
• At least 5 years of progressive professional experience in marketing, communications, project management, or a related field.
• Demonstrated experience independently managing marketing projects from concept through completion and coordinating multiple projects, deadlines, and stakeholder groups simultaneously.
• Strong understanding of marketing principles, audience segmentation, messaging, integrated campaigns, communication channels, and channel strategy.
• Strong project-management, organizational, time-management, research, critical-thinking, problem-solving, writing, editing, and proofreading abilities.
• Ability to translate complex or technical information into clear, accessible content and work effectively with incomplete information or loosely defined requests.
• Strong proficiency in Microsoft PowerPoint and Microsoft 365.
• Working proficiency in Canva and working knowledge of Adobe Creative Cloud for routine edits and basic marketing materials.
• Strong attention to detail, accuracy, professional judgment, written and verbal communication, stakeholder partnership, and follow-through.
• Ability to work effectively with employees and leaders across functions and levels, receive feedback professionally, and adapt as business needs evolve.
• Willingness to perform strategic, creative, production, operational, and administrative work as part of a collaborative Marketing team.

Nice To Haves

• Experience supporting internal and external marketing, integrated multi-channel campaigns, employee engagement, employer branding, corporate programs, presentations, or long-form content.
• Experience in B2B, construction, manufacturing, engineering, infrastructure, technology, or data center environments, including communicating technical concepts to non-technical audiences.
• Experience with digital analytics, campaign measurement, events, vendors, promotional programs, process development, or multimedia.
• Experience with SharePoint, Planner, Forms, Mailchimp, SurveyMonkey, Canva, or similar platforms.

Responsibilities

• Plan, develop, and execute integrated marketing initiatives for internal and external audiences in support of organizational priorities and business objectives.
• Translate stakeholder needs into marketing strategies, campaigns, communications, and deliverables, recommending audiences, messaging, channels, timing, and tactics.
• Develop and coordinate campaign plans across email, intranet, digital content, presentations, print, video, events, social media, and other relevant channels.
• Coordinate campaign components to align messaging, creative execution, distribution, timing, and business objectives; recommend improvements based on results and stakeholder needs.
• Manage marketing projects from initial request through final delivery, including scope, deliverables, timelines, dependencies, resources, reviews, approvals, documentation, and final materials.
• Identify missing information, stakeholders, assets, approvals, or dependencies, and communicate project status, questions, risks, and potential delays.
• Manage concurrent projects and stakeholder relationships while maintaining organized files, versions, approvals, and project records.
• Write, edit, and proofread campaign content, emails, intranet articles, presentations, one-pagers, employee communications, digital content, event and educational materials, launches, and corporate announcements.
• Translate complex, technical, or operational information into clear, audience-appropriate messaging and adapt content for different audiences while maintaining brand voice and standards.
• Collaborate with subject-matter experts, conduct research, organize messaging hierarchy, and identify opportunities to tell organizational, employee, project, operational, and community stories.
• Build productive cross-organizational relationships and help stakeholders clarify objectives, audiences, timing, deliverables, expectations, and desired outcomes.
• Turn loosely defined requests into actionable marketing solutions and coordinate with subject-matter experts, Creative Marketing, Communications, vendors, and business partners.
• Create presentations, Canva documents, flyers, one-pagers, digital graphics, campaign materials, and routine creative assets using templates and brand standards.
• Partner with the Senior Creative Marketing Specialist on work requiring advanced presentation design, visual storytelling, video, animation, or sophisticated creative execution.
• Support marketing intake, prioritization, project-management, campaign-calendar, editorial-calendar, documentation, workload-management, and digital-asset processes.
• Develop and maintain workflows, templates, checklists, standard operating procedures, and departmental resources to improve consistency and efficiency.
• Support campaign measurement by identifying success metrics, reviewing available data, documenting results, and recommending improvements to messaging, channels, timing, or execution.
• Create and maintain surveys, forms, tracking links, QR codes, reporting tools, contact lists, and distribution information as needed.
• Support corporate events, conferences, employee initiatives, and organizational programs through communications, promotional plans, materials, vendors, logistics, signage, presentations, and follow-up.
• Coordinate vendors, quotes, orders, production requirements, stakeholder meetings, approvals, final distribution, proofreading, quality checks, and related administrative activities.

Benefits

• Competitive pay with incentive opportunities recognizing results and contributions.
• Medical, dental, and vision coverage.
• Life and disability insurance programs.
• Voluntary benefits options.
• Generous paid time off.
• Education assistance and tuition support.
• Retirement and savings programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior