Marketing Specialist /Content & Communication

WEOKIE Federal Credit Union•Oklahoma City, OK

2d•Onsite

About The Position

The Marketing Specialist – Content & Communications develops, writes, designs, edits, and executes marketing communications supporting WEOKIE Federal Credit Union’s overall marketing strategy. The role focuses on copywriting and communications for email, websites, digital campaigns, social media, and other member-facing channels. It translates products, services, and promotions into clear, engaging, benefit-focused messaging and also supports social media content creation, basic graphic design and layout, campaign execution, and other day-to-day Marketing Department needs. The position assists the Director of Marketing with developing, coordinating, executing, and reporting on campaigns and communications across multiple channels. The role manages day-to-day social media content, including planning, creation, scheduling, publishing, monitoring, and responding to members and the public in WEOKIE’s brand voice. It supports campaign and project coordination, creative production for digital and print materials, reporting, research, and events. The specialist maintains brand and compliance standards, uses performance data to improve marketing work, and adapts to changing priorities in a fast-paced department.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field preferred; or an equivalent combination of education and 1–3 years of relevant marketing experience.
Strong marketing writing, copywriting, editing, and proofreading skills.
Ability to translate products, services, features, and promotions into clear, engaging, consumer-focused messaging that communicates value and encourages action.
Working knowledge of digital marketing, email marketing, social media, website content, and campaign execution.
Experience with basic graphic design, content creation, and layout, and ability to create or modify routine marketing materials while maintaining brand standards.
Proficiency with Microsoft Office and familiarity with Adobe Creative Suite or similar design tools.
Strong organization and time-management skills, including managing multiple projects, meeting deadlines, and adapting to changing priorities in a fast-paced environment.
Attention to detail, follow-through, and ability to work independently while seeking input or asking questions when appropriate.
Strong interpersonal and communication skills; ability to collaborate, communicate proactively, receive and apply feedback, and maintain a positive, solutions-oriented approach.
Curiosity, initiative, sound marketing judgment, and ability to understand audience and business objectives, identify improvement opportunities, and contribute ideas.
Ability to use available data and analytics to evaluate effectiveness, identify trends, and inform recommendations.
Ability and willingness to learn and appropriately use emerging marketing technologies and tools, including AI-assisted tools.
Physical ability to frequently stand and walk; occasionally sit, use hands to finger, handle, or feel, reach, climb or balance, and talk or hear; occasionally lift and/or move up to 50 pounds.

Nice To Haves

Experience with project management, email marketing, content management, and/or marketing automation platforms.
Experience with Asana and HubSpot.
Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field.

Responsibilities

Develop, write, edit, and proof marketing communications for email, website, advertising, campaigns, branch materials, social media, and other member-facing channels.
Translate products, services, offers, and information into clear, engaging, benefit-focused messaging with strong headlines and calls to action while maintaining the brand voice, accuracy, and compliance requirements.
Review and proof marketing materials for accuracy, consistency, brand standards, messaging, disclosures, and compliance before execution or distribution.
Develop, build, proof, schedule, and distribute email campaigns; collaborate on audience segmentation, messaging, layout, calls to action, and performance.
Collaborate with Marketing team members on campaign strategy, audience, messaging, creative execution, and performance tracking; use data and insights to inform future decisions.
Coordinate and support marketing campaigns and projects from planning through execution, including timelines, internal and vendor communication, website updates, branch materials, event promotion, implementation, and follow-up.
Manage day-to-day social media planning, content creation, scheduling, publishing, calendars, comments, and direct messages; respond to and assist members and the public, and route service issues appropriately.
Create social media copy, basic graphics, photography, and video; monitor social media analytics and use trends and engagement insights to adjust content and strategy.
Provide basic graphic design, layout, and production support for digital and print materials while maintaining brand standards.
Stay current on marketing communications, digital marketing, email, website, social media, content creation, and member engagement trends and best practices.
Assist with reporting, research, events, budgeting, and other Marketing Department needs; follow policies, procedures, risk mitigation activities, and operating controls, and report gaps to leadership.
Manage multiple priorities and deadlines, deliver polished work on time, apply feedback, and contribute ideas and improvements across Marketing functions.