Integrated Marketing Specialist

Hygiena • Camarillo, CA

7d • Remote

About The Position

Hygiena is hiring a full-time, exempt Integrated Marketing Specialist for a remote role, preferably based in California. The Specialist executes campaign plans approved by the Manager, Integrated Marketing, bringing hands-on B2B marketing experience across digital channels, marketing automation, and analytics. The role develops campaign assets for defined stages of the customer buying journey and recommends optimizations based on campaign results. It does not own campaign strategy, budgets, channel standards, demand targets, or commercial outcomes.

The role owns project planning and delivery records for assigned initiatives, coordinates contributors and timelines, executes campaigns across multiple channels, and supports regional teams with global playbooks and launch guidance. It analyzes campaign results against KPIs, publishes recurring status and performance reports, and recommends corrective actions. The position also maintains team workflow tools and standards, subject to the Manager’s approval.

The position requires normal office hours Monday through Friday, with some flexibility. Although described as remote, the working-conditions section states that the role works two to three days in the Camarillo office. Occasional early mornings, evenings, or weekends may be needed for urgent customer requests across time zones, and travel of 5–10% is occasionally required. The work environment is typical office or administrative work and is not substantially exposed to adverse environmental conditions.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field, or equivalent education and work experience.
• At least five years of B2B marketing experience.
• Intermediate to advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
• Intermediate to advanced knowledge of Google Analytics (GA4), UTM codes, and Looker Studio.
• Intermediate to advanced knowledge of CRM systems such as Microsoft Dynamics or Salesforce.
• Intermediate to advanced knowledge of buyer journeys, personas, and lead nurture processes.
• Intermediate to advanced knowledge of marketing automation, including list management, email, landing pages, and forms.
• Ability to break campaigns into tasks, owners, dependencies, and dates that a team can execute.
• Ability to manage multiple current projects and identify slipping dependencies before they affect launch dates.
• Ability to follow up with contributors, escalate issues, and raise risks early with impacts and options.
• Ability to write clear briefs, playbooks, status updates, and meeting notes; check deliverables against templates, brand standards, and launch checklists; and explain campaign data and recommended next steps clearly.
• Ability to learn tools, channels, or industries quickly and apply feedback to subsequent work.
• Clear and accurate written and spoken English for business audiences.
• Ability to work normal office hours Monday through Friday, with occasional early morning, evening, or weekend work for urgent requests across time zones.
• Ability to travel occasionally, approximately 5–10%.

Nice To Haves

• MBA.
• Intermediate to advanced knowledge of Google Ads, LinkedIn Ads, Joomla, Drupal, or HTML.
• Intermediate knowledge of content distribution networks such as Vimeo and YouTube.
• Intermediate knowledge of social media networks.
• Intermediate knowledge of SEO, including on-page, off-page, and link building.
• Intermediate knowledge of remarketing and conversion tracking, including tracking and conversion pixels.
• Intermediate knowledge of display networks.
• Prior work experience in the microbiology and/or life science industry.

Responsibilities

• Own the project plan and delivery record for each assigned initiative in the team’s work management platform, from intake and kickoff through launch and wrap-up.
• Build and maintain tasks, owners, dependencies, and dates; keep project status current; and raise risks to committed dates or scope before deadlines are missed.
• Run kickoffs, status checkpoints, and retrospectives, recording decisions and next steps in the project.
• Execute campaign plans approved by the Manager, Integrated Marketing across email and marketing automation, webinars, events, digital and print advertising, and social media.
• Develop campaign tactics and assets, including gated content, sales enablement materials, and video, mapping each asset to a customer buying journey stage and supporting movement toward a sales-accepted opportunity.
• Plan and maintain LinkedIn and social media content calendars for assigned campaigns, aligned with launch dates and buying journey stages.
• Build global playbooks and campaign collections containing assets, messaging, timelines, and execution guidance for regional teams to translate and localize.
• Execute campaigns directly in English-only markets; provide launch support in other markets where regional marketers handle translation and in-market execution.
• Produce deliverables from approved templates and brand standards, and route every asset through review and approval in the team’s work management and proofing platforms before launch.
• Supply market and competitor research for campaign briefs owned by the Manager, Integrated Marketing.
• Build paid search elements to standards set by the Paid Search Lead; coordinate landing pages with the Web & eBusiness team, providing briefs and owning the launch timeline.
• Analyze assigned campaigns regularly against KPIs, including contribution to MQL, ARR, and FYRC targets and progress on team OKRs.
• Identify performance gaps, analyze causes, and recommend corrective actions and optimization tactics to the Manager, Integrated Marketing.
• Publish campaign results and project status reports on the Manager’s recurring cadence, using CRM and web analytics systems of record and stating performance against target and recommended next steps.
• Maintain the Integrated Marketing team’s templates, intake forms, and workflow standards in its work management platform, and recommend changes for the Manager’s approval.
• Follow organizational systems, programs, training, policies, procedures, and relevant legal mandates; seek guidance as needed.
• Support and participate in the safety program, following the Safety Manual and Injury Illness Prevention Program (IIPP).
• Carry out responsibilities honestly, ethically, and professionally, and fulfill essential job functions in a consistently alert and safe manner.
• Perform other duties as delegated by the Manager, Integrated Marketing.

Benefits

• 15 days of PTO and 10 paid company holidays.
• Medical coverage with an employer HSA contribution; dental and vision coverage available on the first day of the month after the start date.
• Company-paid life insurance, short- and long-term disability, and an Employee Assistance Program.
• 401(k) with Safe Harbor and profit-sharing employer contributions.
• Tuition reimbursement program.
• Charitable contribution matching.
• Employee referral bonus opportunities.
• State-paid short-term disability for California-based employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level