Director, Global Integrated Marketing

3M•Maplewood, MN

1d•$250,254 - $305,864•Onsite

About The Position

The Director, Global Integrated Marketing develops and leads medium- to long-term integrated demand-generation strategies for significant portfolios, categories, businesses, regions, and global growth priorities. The role evaluates growth opportunities and informs business strategy using consumer, customer, market, competitive, and commercial analysis. It aligns leaders on marketing’s contribution, assumptions, demand requirements, and dependencies involving innovation, pricing, supply, distribution, and Sales. The Director designs and scales integrated marketing systems—including audience strategies, channel frameworks, content ecosystems, measurement approaches, and go-to-market activation models—and leads marketing investment decisions and resource prioritization to maximize business impact and long-term growth. The role directs cross-functional execution and works with global, regional, and local teams to test, adapt, and scale marketing capabilities and best practices. It also turns performance insights into scalable standards, operating models, and growth opportunities; develops managers and senior professionals; and advises senior business leaders on growth strategies, investment trade-offs, risks, and performance opportunities. This position is based on-site at the 3M Center in Maplewood, Minnesota, with work at the site required at least four days per week. Travel may include up to 10% domestic or international travel. Relocation may be authorized.

Requirements

Bachelor’s degree or higher in Marketing, Business Administration, or a related business field, completed and verified before starting.
At least 12 years of progressive experience in marketing, brand management, integrated marketing, portfolio management, eCommerce, customer experience, or a related commercial function.
At least 7 years of experience leading brands, portfolios, categories, regions, or global marketing initiatives with measurable business impact, including integrated marketing strategy, marketing investment management, agency oversight, and marketing effectiveness measurement.
At least 5 years of experience leading, managing, and developing direct reports, including managers, senior professionals, or cross-functional teams within a complex matrixed organization.
Must be legally authorized to work in the country of employment without sponsorship for employment visa status.
Work on-site at the 3M Center in Maplewood, MN at least four days per week.

Nice To Haves

Experience leading transformation initiatives, capability-building programs, or global-to-local operating models.
Experience influencing senior executives on growth strategies, resource allocation decisions, and business priorities.
Strong analytical and strategic planning capabilities, including translating business insights into growth opportunities and organizational action.
Master’s degree, MBA, or other advanced degree.

Responsibilities

Develop and lead medium- to long-term integrated demand-generation strategies for significant portfolios, categories, businesses, regions, and global growth priorities.
Evaluate growth opportunities and influence business strategy through analysis of consumer, customer, market, competitive, and commercial dynamics.
Align leaders on marketing’s contribution, critical assumptions, demand requirements, and dependencies across innovation, pricing, supply, distribution, and Sales.
Design and scale integrated marketing systems, including audience strategies, channel frameworks, content ecosystems, measurement approaches, and go-to-market activation models.
Lead marketing investment decisions, resource prioritization, and trade-offs to maximize business impact and long-term growth.
Direct integrated execution through cross-functional teams and senior leaders across Brand, Media, Shopper Marketing, eCommerce, CRM, Content, Design, Sales, Insights, Finance, and regional marketing organizations.
Partner with global, regional, and local teams to test, validate, adapt, and scale integrated marketing capabilities and best practices.
Translate performance insights and organizational learnings into scalable standards, operating models, and future growth opportunities.
Lead, develop, and coach managers and senior professionals, and build organizational capability and succession plans.
Advise senior business leaders on growth strategies, investment trade-offs, risks, and performance opportunities.
Comply with corporate policies, procedures, and security standards while performing assigned duties.
Contribute to a strong Environmental Health and Safety culture by following safety policies, identifying hazards, and engaging in continuous improvement.