Director, Integrated Marketing

tastylive • Chicago, IL

13h • Hybrid

About The Position

As Director, Integrated Marketing, you will own how product marketing campaigns come together across channels, from the first brief through launch and post-launch readout. You will be the primary point of visibility for campaign status and timelines, providing strategic input while remaining hands-on with execution. You will report to the Senior Director, Brand and Product Marketing, and partner closely with paid, lifecycle, content, product, and compliance teams in the Growth organization.

You will develop integrated marketing plans and calendars for product launches and campaigns, establish a repeatable go-to-market process, and use campaign performance and engagement data to inform decisions. The role is based in Chicago, with a hybrid work arrangement.

IG North America is home to tastytrade, tastylive, and tastyfx. Its team builds trading platforms, produces financial education content, and develops technology intended to make complex markets accessible. The company describes its culture as lean and collaborative, valuing autonomy, pragmatism, initiative, experimentation, and impact.

Requirements

• 8+ years of experience in integrated marketing, product marketing, or campaign management, with director-level scope or equivalent.
• Track record of leading multichannel campaigns and product launches end to end, including go-to-market planning and cross-functional project management.
• Comfort reading paid media and content engagement data, such as conversion, click-through, and engagement metrics, and turning it into campaign decisions.
• Highly organized and status-driven, with strong stakeholder management skills and experience using project management tools.
• Clear written and verbal communication skills, including campaign briefs, messaging, and executive updates.
• Ability to set direction and execute hands-on.

Nice To Haves

• Experience in fintech, financial services, or another regulated industry.
• Familiarity with marketing compliance review.

Responsibilities

• Own the integrated marketing plan and calendar for product launches and campaigns across paid, lifecycle, content, social, and partnerships.
• Serve as the single point of visibility on campaign status by tracking timelines, dependencies, and deliverables, and reporting progress to Growth and Brand leadership.
• Build and run a structured go-to-market launch process, including briefs, kickoffs, launch checklists, and post-launch readouts.
• Use paid performance and content engagement data to shape messaging, timing, and channel mix, and recommend adjustments during campaigns.
• Partner with channel owners, creative, product, analytics, and compliance teams to move campaigns from brief to launch.
• Contribute strategic campaign input and positioning, and execute hands-on work on briefs, messaging frameworks, and campaigns.

Benefits

• Discretionary performance bonus of 15%-20% of base salary, based on individual and company performance.
• Stock purchase options.
• Medical, vision, and dental benefits.
• 401(k) plan.
• 20 paid vacation days, plus an additional paid vacation day during the employee's birthday month.
• 10 paid sick days.
• Gym membership reimbursement.
• Commuter benefits.
• Pet insurance.
• Wellness and mental health programs.
• Charitable donation matching.
• Two paid volunteer days off.
• Daily catered lunch when in the office.
• Full kitchen with snacks and beverages.
• In-building gym.
• Shuttle to and from Metra.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed