Account Director, Integrated Marketing

Highwire•Washington, DC

3d•$110,000 - $135,000•Remote

About The Position

Highwire is seeking an experienced Director of Social to join its integrated solutions team and develop and execute social media strategies for technology and healthcare clients. The role focuses on creating measurable, innovative campaigns and working closely with clients and internal account, creative, and integrated teams. The Director of Social will help grow the agency’s social media practice, provide strategic counsel, and mentor junior team members. The successful candidate is a seasoned social media strategist with agency experience and a record of successful campaigns, particularly for B2B clients in technology or healthcare. They understand organic and paid social strategies, digital marketing, social platforms, and industry trends. They can manage multiple projects, adapt strategies to client goals and performance insights, and communicate effectively with clients and colleagues. Highwire is a strategic marketing communications agency serving sectors including B2B technology, healthcare, cybersecurity, energy, professional services, and financial services. It describes its culture as people-first, inclusive, collaborative, and grounded in the values of Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction. The salary range is $110,000 to $135,000. The final offer depends on factors including education, relevant experience, skills, prior training, internal equity, and local geographic market data. Work may be remote or hybrid, depending on location. Candidates near the New York City or San Francisco offices follow a hybrid schedule with three in-office days per week. Fully remote hiring is limited to the states and Washington, D.C. listed in the posting; candidates must reside in an eligible location at the time of hire.

Requirements

At least 7 years of social media strategy and agency experience, focused on B2B clients in technology or healthcare.
Proven success creating and executing social campaigns that drive engagement and deliver results.
Strong understanding of organic and paid social strategies and experience across a variety of platforms.
Solid understanding of digital marketing and its role in a broader social strategy.
Ability to adapt strategies to client goals, audience insights, and performance data.
Excellent communication skills, including the ability to present ideas and insights clearly to clients and internal teams.
Strong project management skills and ability to manage multiple campaigns and deadlines.
Collaborative approach to working with creative and account teams.

Responsibilities

Develop and implement social media strategies aligned with client goals across paid, earned, shared, and owned media channels.
Collaborate with account and creative teams to produce high-quality social content that resonates with target audiences and drives engagement.
Build client relationships, provide strategic counsel, and ensure social media initiatives achieve measurable success.
Monitor industry trends and emerging social platforms, refine strategies, and suggest new approaches for client campaigns.
Coordinate with internal teams to execute social campaigns seamlessly, manage timelines, and meet quality standards.
Monitor, analyze, and report campaign performance, offering actionable insights and optimization recommendations.
Mentor junior team members by providing guidance and feedback.
Prioritize and manage campaign timelines, delivering work on time and exceeding client expectations.
Contribute to internal training on trends, best practices, and new social media tools.
Participate in networking events, industry seminars, and conferences to build relationships and stay current.
Set and track personal development goals with a manager and pursue professional development opportunities.