Senior Director, Integrated Marketing

Expedia•West Hollywood, CA

1d•$269,000 - $376,500

About The Position

The Senior Director, Integrated Marketing for Hotels.com will develop integrated marketing strategy informed by traveler insight, brand priorities, product roadmaps, marketable experiences, and commercial goals. The role leads cross-functional execution of brand campaigns, from major launches and global soccer partnerships to always-on programs and local activations, bringing structure and momentum to complex workstreams. The position partners with GM teams, product marketing, communications planning, media, internal creative and design teams, and agencies to shape campaign platforms and go-to-market plans. It translates brand strategy into actionable marketing plans with objectives, channel strategies, creative briefs, and performance KPIs; oversees creative and media assets; and ensures they meet brand standards and are appropriately adapted for channel and region. The role builds relationships across product, regional teams, communications, creative, growth marketing, media and sponsorships, PR, influencer marketing, and social media. It influences senior stakeholders, guides junior team members and cross-functional contributors, establishes campaign goals, tracks performance with analytics and media teams, optimizes campaigns, and shares learnings to improve future initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
16+ years of experience with a track record of delivering results in marketing, creative leadership, and strategic planning.
Proven experience managing global teams and direct reports.
History of data-driven brand strategies, from vision through development.
Ability to manage competing priorities and bring dispersed, highly matrixed teams along.
Ability to interpret analytics and derive actionable insights.
Experience establishing KPIs and using analytics to inform marketing strategies.
Proven results delivering business value through brand strategies.
Exceptional communication, presentation, and interpersonal abilities.
Passion for innovation, creativity, and staying ahead of industry trends.

Nice To Haves

Master’s degree.

Responsibilities

Develop integrated marketing strategy informed by traveler insight, brand priorities, product roadmaps, marketable experiences, and commercial goals.
Partner with GM teams, product marketing, communications planning, media, internal creative and design teams, and agencies to develop campaign platforms and go-to-market plans.
Translate brand strategy into marketing plans with defined objectives, channel strategies, creative briefs, and performance KPIs.
Lead cross-functional execution of brand campaigns, including launches, major moments, always-on programs, and local activations.
Oversee development of creative and media assets with internal teams and external agencies.
Ensure campaign assets meet brand standards, reflect the brand’s tone of voice, and are adapted for channel and region.
Build relationships with stakeholders across product, product marketing, regional teams, communications, creative, growth marketing, media and sponsorships, PR, influencer marketing, and social media.
Bring structure and momentum to complex workstreams and influence senior stakeholders with clarity, data, and creative thinking.
Guide junior team members and cross-functional contributors.
Set campaign goals and work with analytics and media teams to track performance.
Use insights to optimize in-flight campaigns and inform future initiatives.
Share results and learnings across the organization to drive continuous improvement.