Integrated Marketing Director

Everist•,

16h

About The Position

Everist is seeking a senior marketing leader to help guide its marketing efforts and support the company’s next phase of growth. Reporting to the Co-Founder / Chief Brand Officer, the Integrated Marketing Director will execute and evolve marketing strategy across brand, content, performance, and channel initiatives. The role combines brand storytelling with performance analysis and calls for a strategic thinker who is also a strong executor in a fast-moving, entrepreneurial environment. The director will oversee brand positioning and creative direction, integrated campaigns, performance marketing, social commerce, influencer and community initiatives, and marketing readiness for retail expansion. The role also contributes to scalable marketing processes, budget priorities, cross-functional alignment, and the development of junior team members.

Requirements

6–8 years of progressive marketing experience.
Experience balancing brand building and performance marketing in a DTC or eCommerce environment.
Hands-on experience overseeing Meta and TikTok campaigns with meaningful budgets.
Strong background in influencer marketing, social commerce, and creator-led growth.
Strong storytelling ability, a strong creative eye, and experience directing creative partners.
Highly analytical, comfortable owning budgets and making data-informed decisions.
Organized and execution-focused, with the ability to bring clarity and follow-through.
Entrepreneurial mindset and comfort working in a fast-paced, lean, high-growth environment.

Nice To Haves

Marketing experience in beauty, wellness, or CPG; haircare experience is a strong plus.
Experience supporting or executing retail expansions with partners such as Sephora or Ulta.

Responsibilities

Execute and evolve Everist’s “Beauty, Undiluted” brand positioning, voice, and creative direction across touchpoints.
Ensure brand consistency and cultural relevance across marketing channels and campaigns.
Lead integrated campaign development from concept through launch, managing timelines, partners, and deliverables.
Translate product innovation into compelling consumer storytelling and activations.
Manage external partner relationships, including PR teams and agencies, and ensure alignment with brand strategy.
Support marketing readiness for retail expansion, including launch planning and go-to-market execution.
Help build and introduce scalable marketing processes, planning frameworks, and operating rhythms.
Ensure cohesive storytelling across DTC, social commerce, and retail touchpoints.
Provide input on marketing budget allocation and investment priorities.
Collaborate with Product, Operations, and Leadership to align marketing with broader company goals.
Support and mentor junior team members as the marketing team grows.
Oversee full-funnel marketing execution across paid, owned, and earned channels.
Manage performance marketing on platforms including Meta and TikTok, focusing on CAC, ROAS, and retention.
Own social commerce, SEO/GEO, and affiliate strategy.
Identify channel opportunities, run experiments, and scale effective approaches.
Lead creator-led and TikTok-first content and growth initiatives.
Own and evolve influencer and ambassador programs with a performance-oriented lens.
Drive organic social strategy to strengthen brand affinity and support conversion goals.
Monitor emerging platforms, creators, and cultural trends relevant to Everist’s audience.