Integrated Marketing Director
About The Position
UniCourt is seeking a strategic, results-driven Integrated Marketing Director to lead integrated demand generation campaigns targeting Enterprise Law Firms and insurance organizations. The role is responsible for generating qualified leads, building pipeline, and supporting revenue growth through coordinated marketing initiatives across multiple channels. The director partners with the VP of Marketing to develop demand generation strategy aligned with annual revenue goals and business objectives, and collaborates with Marketing, Revenue, Sales, Product Marketing, internal stakeholders, and external vendors to execute campaigns and improve results. The position develops and manages multichannel campaigns, including email marketing, webinars, third-party content syndication, promotional partnerships, and industry events. It also supports account-based and targeted marketing programs, tailoring campaign strategies and messaging to engage decision-makers in target industries. The director establishes and monitors KPIs, analyzes campaign and channel performance, reports insights and recommendations to Marketing leadership, and optimizes marketing investments based on measurable outcomes. UniCourt largely operates remotely across multiple time zones and countries. The role calls for a hands-on marketing leader who can balance strategic planning and execution, collaborate across teams, manage multiple initiatives, and translate marketing strategy into measurable business results.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
- At least 7 years of experience in B2B marketing, demand generation, integrated marketing, or related roles.
- Demonstrated success developing and executing multichannel marketing campaigns that generate qualified leads and contribute to revenue growth.
- Experience marketing to enterprise-level organizations.
- Strong understanding of B2B sales cycles, lead generation, pipeline development, and marketing attribution.
- Experience with marketing automation platforms, CRM systems, and marketing analytics tools.
- Experience managing webinars, email campaigns, third-party content syndication, and industry events.
- Strong strategic planning and hands-on campaign execution capabilities.
- Ability to develop integrated marketing strategies and translate them into measurable results.
- Strong analytical skills and ability to interpret marketing data and make data-driven decisions.
- Excellent project management, organizational, and prioritization skills.
- Strong written and verbal communication skills.
- Ability to collaborate effectively across Marketing, Sales, and other business functions.
- Results-oriented mindset focused on accountability, performance, and continuous improvement.
- Ability to manage multiple campaigns, competing priorities, and deadlines in a fast-paced environment.
- Self-motivated and comfortable working independently in a remote environment.
Nice To Haves
- Experience marketing to enterprise-level organizations within SaaS, legal technology, or related industries.
Responsibilities
- Partner with the VP of Marketing to develop and execute a demand generation strategy aligned with annual revenue goals and business objectives.
- Develop and implement integrated marketing programs to generate qualified leads, build sales pipeline, and support revenue growth.
- Translate marketing strategies into campaign plans with defined objectives, timelines, performance metrics, and expected outcomes.
- Identify opportunities to improve campaign effectiveness, expand market reach, and increase demand across target customer segments.
- Align demand generation activities with Marketing and Revenue teams’ sales priorities and pipeline objectives.
- Plan, develop, and execute multichannel campaigns targeting Enterprise Law Firms and other industry use cases.
- Manage initiatives across email marketing, webinars, third-party content syndication, promotional partnerships, and industry events.
- Coordinate with Product Marketing on campaign messaging, audience segmentation, content, and distribution strategies.
- Partner with internal stakeholders and external vendors to ensure effective, timely campaign execution.
- Evaluate and optimize campaign tactics to improve engagement, conversion rates, and marketing effectiveness.
- Develop and execute targeted marketing programs that drive demand and support revenue opportunities in UniCourt’s target markets.
- Tailor campaign strategies, messaging, and promotional activities to engage key decision-makers in target industries.
- Support account-based and targeted marketing initiatives to accelerate pipeline development and sales opportunities.
- Establish and monitor KPIs for campaign effectiveness, lead generation, pipeline contribution, and return on marketing investment.
- Track and analyze performance across marketing channels, campaigns, and target customer segments.
- Develop performance reports and communicate campaign results, insights, and recommendations to Marketing leadership.
- Use data and analytics to identify trends, evaluate performance, and implement improvements.
- Optimize marketing investments, tactics, and resource allocation based on measurable business outcomes.
Benefits
- Paid time off
- Medical coverage
- Dental coverage
- Vision coverage
- Long-term growth opportunities
- Collaborative, creative work environment
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
