Director, Integrated Marketing Programs

Qualys•Colorado Springs, MA

1d•$170,000 - $195,000

About The Position

Qualys is looking for an exceptional GTM and demand leader to join the Marketing leadership team as Director Integrated Marketing Programs. In this role, you will program manage strategic integrated campaigns and special marketing projects that drive growth for new customer acquisition, customer retention and expansion of Qualys global customer base. You will lead the campaign strategy, build, track and optimize demand programs. Reporting to the CMO, you will partner closely across the Marketing core functions, Geo Marketing Leaders, Revenue Operations, Sales Leadership and Product leaders to ensure program goals are identified, clear ideal customer profile targets are set, key deliverables with owners and dates are tracked from planning, operational readiness and last mile execution. This role requires a growth mind set, data driven leader with expertise in Go-To-Market, cross-functional collaboration and operational execution.

Requirements

Minimum of 12 years of leading successful global marketing programs from strategic planning, project managing, operational execution excellence for B2B
Must have GTM experience in a partner driven motion
Demonstrated ability to operate and lead a global cross functional team – collaboration, alignment, make recommendations, program performance and optimization
Participate in budget management and annual planning
Reporting: experience with business intelligence tools (Tableau, Domo, Looker) to provide easy to use dashboards and pipeline data
Communications: Ability to communicate at an executive level and across peers; lead cross-functional projects
Content creation – create compelling messaging, value statements and emails to CXO, Director and practitioner leveraging solution messaging frameworks
Exceptional written and verbal communicator with executive presence
Active user of AI tools for enhanced productivity and workflow efficiencies
Systems knowledge: deep expertise and experience with Salesforce CRM, Marketo marketing automation, campaign setup, lead scoring, nurture programs, Account based marketing intent tools 6sense, multi-touch attribution

Responsibilities

Working closely with the CMO, own and drive the end-to-end marketing demand programs from strategic planning process (setting goals, identifying ICP, key deliverables, owners), weekly project tracking, ensuring deliverables are assigned and met, communicate weekly status and monitor project performance; make recommendations for optimization; Ensure cross-functional alignment with product teams and sales leaders
Program Manage – deliverables are identified, clear owners with dates; programs are integrated across global functional teams (key deliverables – content, tools, communications, branding assets, campaign kits)
Communications (internal, external): communicate program status – ensure leadership and sales/partner readiness; external communications will entail prospects, existing customers, partners (newsletters, webinars, email outreach, social posts)
Last mile execution: deliverables are provided to global sales channels and partners for awareness and clear understanding of next steps for program rollout
Ensure leads are routed and provide post launch tracking, monitoring, reporting
Streamline lead flow management for demand programs (pre, during, post follow up); Ensure lead routing, follow up and program analysis conducted based on SLAs
Conduct pro-active pipeline analysis, program ROI, reporting and optimization recommendations
Evaluate ROI across channels, programs, and initiatives—making clear recommendations on optimization and reallocation (Opportunities, Pipeline, Revenue, Conversion, Top of funnel and Pipeline Acceleration)
Work cross-functionally collaborating and planning with Marketing, Product Marketing, BDRs, Sales, Revenue Operations and Product leaders (Goal setting, Lead & Pipeline Performance)