Senior Director of Integrated Marketing

The Aspen Group•Chicago, IL

1d•Hybrid

About The Position

Chapter Aesthetic Studio is a medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities. Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with. The Role We are hiring a Senior Director of Integrated Marketing to lead and scale performance-driven growth across our markets. This role sits within Chapter under the Vice President of Marketing, acting as a key leadership role on the Chapter Marketing team. The Senior Director will own strategy and execution across all digital channels — including paid media, SEO/AI-search, CRM, and site experience — setting the vision for how digital marketing drives demand, and building the team and processes needed to deliver against it. The ideal candidate is a strategic operator: comfortable setting channel strategy and budget, leading a team, and partnering closely with analytics, CRM, web, and brand teams to turn insight into action. Chapter has strong execution today across paid media, CRM, site experience, SEO/AI-search, product, and broader demand-driving efforts. This role will bring it together under one integrated strategy, helping us better understand: How to be maniacal about getting new guests, creating and capturing demand strategically so guests choose Chapter How to rapidly convert that demand across digital and call center platforms How to increase advocacy with existing guests through retention and loyalty tactics This role will help evolve our marketing from channel-level execution to integrated, system-level strategy and leadership.

Requirements

10-15+ years in digital marketing, including 3-5+ years in a people-leadership role overseeing a digital marketing team
Proven track record setting and executing multi-channel digital strategy (paid media, SEO/AI-search, CRM, site experience) at a senior level
Experience owning a digital marketing budget and managing agency and vendor relationships
Strong strategic and analytical fluency — able to move from data to insight to investment decision
Deep knowledge of paid media, SEO/AI-search, CRM/lifecycle, and site experience (CRO), and how they work together
Experience with marketing performance metrics (cost per appointment, CPA, ROAS, conversion rates, retention rates, LTV)
Comfortable with budgeting, forecasting, and resource allocation across markets and channels
Familiarity with incrementality, attribution, and media mix concepts, sufficient to direct an analytics partner
Proven people leadership — hiring, developing, and managing a team

Nice To Haves

Experience in multi-location, service-based, or medical aesthetics / healthcare-adjacent businesses is a plus
Agency experience preferred

Responsibilities

Set the strategy and roadmap for digital marketing across paid media, SEO/AI-search, CRM/lifecycle, and site experience (CRO), ensuring channels work together rather than in silos
Own the digital marketing budget, allocating spend across channels, markets, and location tiers to maximize growth and efficiency
Build and lead a high-performing digital marketing team, setting clear goals, developing talent, and fostering a culture of ownership and experimentation
Manage relationships with media agencies and platform partners, holding them accountable to performance targets
Direct performance measurement and reporting across the full funnel — traffic, leads, appointments, conversion, revenue, retention, and lifetime value
Partner with analytics to evaluate incrementality and channel interaction, using insight to inform investment decisions rather than optimizing channels in isolation
Champion a test-and-learn agenda across paid, CRM, and site experience, scaling what works and cutting what doesn't
Incorporate operational context (e.g., capacity, days open, provider availability, scheduling) into strategy and investment decisions
Represent digital marketing in leadership forums, translating performance into clear narratives and recommendations for senior stakeholders
Partner with: Analytics team (trusted reporting, dashboards, and metric definitions), CRM / Lifecycle Marketing, Brand, Social, and PR, Product (booking experience, funnel performance), Finance, Internal Sales & Operations (capacity and demand alignment)
Ensure digital strategy reflects both acquisition and retention priorities, working closely with CRM/lifecycle teams to grow guest lifetime value