Director, Integrated Marketing

Ro•New York, NY

4d•$175,000 - $211,000•Hybrid

About The Position

Ro is a direct-to-patient healthcare company focused on helping patients achieve their health goals through accessible and effective care. As the only company offering nationwide telehealth, labs, and pharmacy services, Ro utilizes a vertically integrated platform to provide a seamless, end-to-end healthcare experience. Since 2017, Ro has served millions of patients across the United States, significantly impacting primary care deserts. The company is recognized as a top workplace, receiving numerous accolades for its commitment to employees and its innovative approach to healthcare. Ro is seeking a Director of Integrated Marketing to lead the strategy and execution of high-priority integrated marketing campaigns. This senior, hands-on role requires a marketer adept at translating creative ideas into cohesive, multi-channel campaigns that resonate with consumers across paid, owned, and earned media. The Director will foster collaboration among Brand, Product Marketing, Growth, Communications, and Insights teams, ensuring a unified campaign strategy and maximizing impact. Accountability spans the entire campaign lifecycle, from strategic planning and execution to performance assessment. The role involves proposing channel strategies, identifying amplification opportunities, establishing campaign plans and operating cadences, and driving cross-functional alignment for exceptional execution. Directors at Ro are expected to be both strategic leaders and hands-on operators, comfortable with both high-level strategy and detailed execution. Initially an individual contributor, this role carries significant cross-functional leadership responsibilities.

Requirements

10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related roles within a high-growth consumer, DTC, or digitally native business.
A track record of personally leading large, cross-channel consumer campaigns from strategy through launch, with clear examples of the role played and the impact achieved.
Experience orchestrating campaigns across a mix of paid, owned, and earned channels, with fluency across disciplines to connect work while respecting functional channel expertise.
Strong consumer and creative judgment, with the ability to identify opportunities to enhance creative concepts across channels.
Experience partnering closely with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM teams.
Exceptional cross-functional leadership skills, including the ability to create alignment, make decisions, resolve ambiguity, and hold teams accountable without relying on reporting lines.
Strong operational instincts and attention to detail, understanding the importance of both strong ideas and excellent execution.
Experience operating in a lean, fast-moving organization where senior leaders are expected to both set direction and execute.
Low ego and high ownership, with a willingness to engage in all aspects of bringing a campaign to market.

Responsibilities

Lead Ro's highest-priority integrated campaigns, owning the strategy and execution for major consumer campaigns including celebrity partnerships, brand moments, and high-priority launches.
Translate campaign objectives, audience insights, product claims, and creative concepts into clear integrated marketing strategies across paid, owned, and earned channels.
Identify opportunities to maximize creative concepts across channels, leveraging the unique strengths of each platform.
Build campaign architecture, defining channel roles, key moments, sequencing, dependencies, and integration for greater impact.
Maintain a holistic view of the consumer experience to ensure campaign cohesion across all touchpoints.
Serve as the single accountable marketing lead for assigned integrated campaigns, orchestrating cross-functional teams including Brand, Product Marketing, Growth, Communications, and other functions.
Partner with Product Marketing to understand consumer insights, value propositions, and product claims.
Collaborate with Brand teams to pressure-test creative concepts for cross-channel applicability and identify amplification opportunities.
Partner with channel owners to define campaign execution within their respective channels, incorporating their expertise into the integrated strategy.
Create clarity for complex initiatives by establishing priorities, roles, decision points, dependencies, timelines, and operating rhythms.
Anticipate risks and resolve cross-functional blockers to ensure quality and timely launch.
Develop a repeatable approach to integrated campaign planning to enable speed without sacrificing strategic rigor or executional excellence.
Encourage teams to think beyond individual channel deliverables and identify opportunities for ideas to build on each other across the campaign.
Contribute a strong point of view on effective integrated consumer marketing and help evolve Ro's brand presence during major marketing moments.
Create strong post-launch feedback loops, partnering with channel teams to analyze performance and translate learnings into future campaign improvements.
Personally drive campaign work from strategy through execution, demonstrating a hands-on approach.
Move fluidly between strategic thinking and executional detail.
Lead through influence, building trust and alignment across teams with diverse priorities and expertise.
Operate comfortably in ambiguity, bringing structure and momentum to complex, fast-moving initiatives.