Director, Integrated Marketing

tastylive • Chicago, IL

1d • Hybrid

About The Position

As Director, Integrated Marketing, you will own how product marketing campaigns come together across channels, from the initial brief through launch and post-launch analysis. You will provide visibility into campaign status and timelines, contribute strategic input, and remain hands-on with execution. The role reports to the Senior Director, Brand and Product Marketing, and partners closely with paid, lifecycle, content, product, and compliance teams in the Growth organization.

You will build and manage integrated marketing plans and calendars for product launches and campaigns, establish a repeatable go-to-market launch process, and use performance and engagement data to inform campaign decisions. IG North America’s brands include tastytrade, tastylive, and tastyfx. The company describes its team as lean and collaborative, based at its Chicago headquarters in Fulton Market.

Requirements

• At least 8 years of experience in integrated marketing, product marketing, or campaign management, with director-level scope or equivalent.
• Track record of leading multi-channel campaigns and product launches end to end, including go-to-market planning and cross-functional project management.
• Ability to interpret paid media and content engagement data, including conversion, click-through, and engagement metrics, and use it to inform campaign decisions.
• Experience partnering with channel owners rather than directly running the channels.
• Strong organization and status management, stakeholder management, and experience using project management tools.
• Clear written and verbal communication skills, including campaign briefs, messaging, and executive updates.
• Ability to set direction and execute hands-on.

Nice To Haves

• Experience in fintech, financial services, or another regulated industry.
• Familiarity with marketing compliance review.

Responsibilities

• Own the integrated marketing plan and calendar for product launches and campaigns across paid, lifecycle, content, social, and partnerships.
• Track campaign timelines, dependencies, and deliverables, and report progress to Growth and Brand leadership.
• Build and manage a structured go-to-market launch process, including briefs, kickoffs, launch checklists, and post-launch readouts.
• Use paid performance and content engagement data to shape messaging, timing, and channel mix, and recommend mid-campaign adjustments.
• Partner with channel owners, creative, product, analytics, and compliance teams to move campaigns from brief to launch.
• Contribute strategic campaign input and positioning, and directly develop briefs, messaging frameworks, and campaign execution.

Benefits

• Discretionary performance bonus of 15%-20% of base salary, based on individual and company performance.
• Stock purchase options.
• Medical, vision, and dental benefits.
• 401(k) plan.
• 20 paid vacation days, plus an additional paid vacation day during the month of the employee’s birthday.
• 10 paid sick days.
• Gym membership reimbursement.
• Commuter benefits.
• Pet insurance.
• Wellness and mental health programs.
• Charitable donation matching.
• Two paid volunteer days off.
• Daily catered lunch when in the office.
• Full kitchen with snacks and beverages.
• In-building gym.
• Shuttle to and from Metra.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed