Director, Developer Integrated Marketing

Advanced Micro Devices, Inc•Austin, TX

2d•Onsite

About The Position

AMD is seeking a Director of Developer Integrated Marketing to lead global marketing strategy and programs that acquire, activate, educate and engage developers across AMD’s AI ecosystem. Reporting to the Global Head of Developer Marketing, this highly visible leadership role sits at the intersection of AI, software, developer experience and marketing. The Director will lead an integrated global team that translates AMD’s technology and business priorities into developer-first campaigns, experiences and programs that accelerate adoption of AMD AI platforms. The role owns the integrated developer marketing engine across the developer journey, from awareness and acquisition through hands-on experience, education, community engagement and platform adoption. The Director will coordinate closely with AMD Marketing, Developer Relations, AI and software engineering, product and business teams, regional marketing, communications and strategic ecosystem partners. The successful candidate is a strategic, execution-focused marketing leader who understands developers as both a technical audience and a driver of technology adoption. They can build connected programs across campaigns, editorial and content, digital, events, education, community, social, paid and earned media, and ecosystem partnerships, while tying work to measurable business outcomes. They can translate complex AI, software and hardware technologies into compelling developer experiences, work effectively with executives and technical teams, lead through ambiguity, build strong teams and maintain an authentic, technically credible, developer-first approach. The position is based in Austin, Texas; candidates in Santa Clara, California may also be considered. The role is not eligible for visa sponsorship. A bachelor’s degree in Marketing, Business, Communications, Computer Science, Engineering or a related discipline is preferred. An MBA or other advanced degree is preferred but not required; equivalent relevant experience will also be considered.

Requirements

Significant senior leadership experience in developer marketing, technology marketing, integrated marketing, developer relations, product marketing or a closely related field.
Demonstrated experience building and leading global, multidisciplinary marketing teams.
Deep understanding of developer audiences, developer ecosystems, and how developers discover, evaluate, learn and adopt technology platforms.
Strong understanding of AI and modern software ecosystems.
Demonstrated ability to build integrated global marketing strategies spanning digital, content, lifecycle, paid media, events, community, social, education and ecosystem partnerships.
Experience leading integrated editorial and content operations across teams, channels and stakeholders.
Experience creating developer programs that drive measurable activation, usage or platform adoption.
Strong analytical orientation and experience establishing KPIs, measurement frameworks and investment models tied to business outcomes.
Significant experience managing external agencies, including selection, SOW development, budget management, performance accountability and optimization.
Ability to work effectively across engineering, product, Developer Relations, sales, communications and marketing organizations.
Strong executive communication and influencing skills, with the ability to create alignment across complex global organizations.
Ability to operate in a fast-moving environment, make tradeoffs, prioritize and translate strategy into execution.
Experience using AI and emerging marketing technologies to improve audience insight, content creation, developer experience, measurement and marketing productivity.
Demonstrated success attracting, developing and retaining high-performing teams.

Nice To Haves

Experience marketing AI infrastructure, developer platforms, cloud services, semiconductors, software platforms or other highly technical products is strongly preferred.
Experience working with developer communities, open-source ecosystems, startups, universities, AI frameworks, cloud providers or technology partners is highly desirable.
Bachelor’s degree in Marketing, Business, Communications, Computer Science, Engineering or a related discipline preferred.
MBA or other advanced degree preferred but not required.

Responsibilities

Own AMD’s global Developer Integrated Marketing strategy, translating company, AI, software and product priorities into a unified developer marketing plan.
Lead the integrated developer journey across acquisition, activation, education, community and ecosystem engagement, with a focus on accelerating AMD AI platform adoption.
Build an integrated operating model across campaigns, editorial, events, education, social, community, paid, earned and ecosystem marketing.
Build and scale meaningful hands-on developer experiences, including AI Dev Days, hackathons, developer cloud experiences, workshops, product experiences and other technical activations.
Drive global developer acquisition and lifecycle marketing, growing high-quality audiences across priority segments and markets and moving developers from awareness to activation and sustained engagement.
Partner with Developer Relations and engineering to connect technical enablement with scalable marketing programs and clear paths from discovery to building.
Scale developer education and enablement through AI Academy, learning experiences, certifications, playbooks and other technical content.
Lead Integrated Editorial for Developer Marketing, establishing a cohesive editorial strategy and operating model, coordinating an editorial calendar and ensuring content is technically credible, audience-relevant and connected to measurable outcomes.
Build an audience-first content and editorial strategy across AMD.com, social, community, video, earned, paid and emerging channels; use developer insights, performance data and AI to improve relevance, discoverability, engagement and developer experience.
Develop integrated programs with ecosystem partners, open-source communities, frameworks, startups, universities and developer influencers.
Lead developer events marketing, connecting global and regional activations to audience, adoption and business objectives.
Lead and optimize the third-party agency ecosystem, including agency strategy, scopes of work, budgets, performance measurement and evaluation; ensure accountability and integration across programs.
Establish measurement across the developer journey, including hands-on experiences, acquisition, activation, education, community growth, platform engagement and adoption.
Use data to optimize investment, audience prioritization, channel mix and program performance.
Lead annual and long-range planning for Developer Integrated Marketing, including strategy, organizational capability, investment priorities, agency resources and measurement.
Build and lead a high-performing global team across integrated campaigns, events, editorial and content, social, digital, paid media, ecosystem programs and developer experiences.
Develop organizational leaders and an operating model that supports ownership, accountability, prioritization and execution at scale.
Serve as a senior marketing partner across AMD, working with executives and leaders across Marketing, AI, Developer Relations, Engineering, Product, Sales and regional organizations.
Champion an outside-in, developer-first perspective and bring developer insights into marketing strategy, product launches, experiences and company priorities.