Account Director, Integrated Marketing

Highwire•Florida, CO

3d•Hybrid

About The Position

Highwire is seeking an experienced Director of Social to join its integrated solutions team and develop and execute social media strategies for technology and healthcare clients. The role focuses on creating measurable, innovative campaigns across paid, earned, shared, and owned media, working closely with clients and internal account, creative, and integrated teams. The Director of Social will provide strategic counsel, guide creative development, monitor campaign results, and recommend optimizations. The position also includes mentoring junior colleagues, supporting internal training, managing campaign timelines, contributing to the growth of Highwire’s social media practice, and maintaining professional development goals. The salary range is $110,000 to $135,000. The final offer depends on factors including education, relevant experience, skills, prior training, internal equity, and local geographic market data. Highwire offers remote and hybrid work options based on location. Employees within commuting distance of the New York or San Francisco offices follow a hybrid schedule with three in-office days per week. Fully remote roles are available to candidates residing in the states and District of Columbia listed in the posting at the time of hire.

Requirements

At least 7 years of social media strategy experience, including agency experience, focused on B2B clients in technology or healthcare.
Proven success creating and executing social campaigns that drive engagement and deliver results.
Strong understanding of organic and paid social strategies and experience across a variety of platforms.
Solid understanding of digital marketing and its role in a broader social strategy.
Ability to adapt strategies based on client goals, audience insights, and performance data.
Excellent communication skills and ability to present ideas and insights clearly to clients and internal teams.
Strong project management skills, including the ability to manage multiple campaigns and meet deadlines.
Collaborative approach to working with creative and account teams.

Responsibilities

Develop and implement social media strategies aligned with client goals across paid, earned, shared, and owned media channels.
Collaborate with account and creative teams to produce high-quality social content that resonates with target audiences and drives engagement.
Build strong client relationships, provide strategic counsel, and ensure social initiatives achieve measurable success.
Stay informed about industry trends and emerging social platforms, refine strategies, and suggest new approaches for client campaigns.
Coordinate with internal teams to execute social campaigns, manage timelines, and meet quality standards.
Monitor, analyze, and report on campaign performance, providing actionable insights and optimization recommendations.
Mentor junior team members by offering guidance and feedback.
Prioritize and manage campaign timelines to deliver work on time and exceed client expectations.
Contribute to internal training on trends, best practices, and social media tools.
Participate in networking events, industry seminars, and conferences.
Set and track personal development goals with a manager and pursue professional development opportunities.