Director of Integrated Marketing

Triple Whale•New York, NY

4d•$195,000 - $220,000•Remote

About The Position

Triple Whale is hiring a Director of Integrated Marketing to connect ideas with channels and programs that generate demand, qualified pipeline, and new customers. The role owns Content and Performance strategy, investment decisions, and results across evergreen programs and integrated campaigns. It calls for expertise in both content and demand generation, strong creative and editorial judgment, and analytical skill in deciding where to invest. The Director will lead the established Heads of Content and Performance, setting direction, developing their capabilities, and holding the teams accountable for results. The role partners closely with Brand, Creative, Creator Marketing, Product Marketing, Ecosystem Marketing, Sales, Growth, and operations and analytics partners. The Director will build year-round content and performance strategies spanning content, paid acquisition, lifecycle, and conversion rate optimization. They will shape editorial strategy, channel and audience approaches, lifecycle programs, and acquisition campaigns. They will also lead integrated campaigns from brief through launch and results, align teams around campaign objectives and resources, and use experimentation, AI, and automation where useful. The role is accountable for marketing-sourced pipeline and net-new customer acquisition. It sets targets, allocates resources, establishes tracking and reporting, assesses results, and makes investment tradeoffs across near-term acquisition and longer-term audience and demand building. The position is remote, and the listed base compensation range is $195,000–$220,000 across U.S. locations.

Requirements

12+ years of B2B marketing experience, including substantial experience in SaaS or software businesses and direct responsibility for integrated marketing, demand generation, and content strategy.
5+ years in senior marketing leadership roles, including managing managers or functional heads, owning budgets, and setting strategy across multiple marketing disciplines.
Strong creative and editorial judgment, alongside hands-on depth in paid acquisition, lifecycle marketing, and content distribution.
Ability to develop original campaign ideas and give specific feedback on concepts, stories, and execution.
Experience with both sales-assisted and self-serve customer journeys, including how marketing supports qualified sales opportunities and independent customer evaluation and purchase.
Record of building evergreen content and demand programs and owning integrated campaigns from brief through results, with the ability to explain customer insight, creative choices, distribution strategy, and commercial results.
Strong analytical skills and experience making investment decisions using acquisition costs, conversion, pipeline quality, and business results; understanding of attribution limitations.
Deep, practical AI proficiency in professional and personal life, with repeatable workflows beyond basic prompting that improve research, creative development, analysis, or marketing execution; ability to explain tools, context, quality controls, and results.
Clear communication, direct feedback, and ability to bring teams with different priorities together around a plan.

Nice To Haves

Familiarity with the ecommerce landscape.
Familiarity with the broader AI and data landscape.

Responsibilities

Own evergreen content and performance strategies across content, paid acquisition, lifecycle, and conversion rate optimization.
Partner with Product Marketing and Sales to identify customer problems, buying motivations, and barriers to purchase, and turn insights into audience-specific programs.
Partner with the Head of Content to shape editorial strategy across social, video, thought leadership, and education; develop points of view, select stories and formats, and set quality expectations.
Partner with the Head of Performance on channel strategy, audience targeting, and testing priorities.
Work with Creative, web partners, and Product Marketing to improve offers, landing pages, and conversion paths; use channel results to inform content and creative decisions.
Shape email and in-app lifecycle programs, including segmentation, messaging, and testing, around audience needs, customer behavior, and useful next actions.
Own acquisition campaigns that convert free users to paid customers, partnering with Growth on activation, adoption, and expansion.
Own integrated campaigns from brief through launch, optimization, and results; turn business priorities and customer insights into original campaign ideas.
Align Content, Performance, Brand, Creative, Creator Marketing, Product Marketing, and Ecosystem Marketing around campaign ideas, audiences, objectives, budgets, and resources.
Connect content, paid media, events, email, and in-app messaging into coherent campaigns and customer journeys.
Create room for experimentation and use AI and automation to improve ideas, learning, or execution.
Assess Content and Performance capabilities, develop functional leaders, make hiring and organizational recommendations, set expectations, provide direct feedback, and build strong teams.
Own marketing-sourced pipeline and net-new customer acquisition; set targets and allocate resources across evergreen programs, campaigns, and new ideas.
Establish reliable tracking and reporting with operations and analytics partners across engagement, acquisition efficiency, and pipeline quality.
Work with Sales to understand lead quality and with Growth on coordinated customer campaigns.
Use evidence to decide what to continue, expand, change, or stop; make investment tradeoffs, align partner leaders, and evaluate attribution and audience-building over appropriate time horizons.