Director, Integrated Marketing

HirexHire • ,

1d • Remote

About The Position

The Director, Customer & Events Marketing will drive expansion and upsell pipeline across strategic and Tier 2 accounts through account-based campaigns, customer lifecycle programs, and customer advocacy and reference initiatives that give Sales credible proof points. The role also owns the strategy and execution of third-party and company-hosted events, with accountability for the pipeline those events source and influence. The Director partners with Sales, Customer Success, Product, and Marketing to deepen relationships with health systems, medical device companies, and research organizations, navigating multi-stakeholder buying committees and long, relationship-driven enterprise healthcare sales cycles.

The position analyzes customer and product usage data to segment accounts and inform expansion and retention strategies; develops and leads campaigns across email, social media, digital advertising, and events; builds lifecycle programs from onboarding through renewal and expansion; and creates customer advocacy assets and programs. It manages event planning, pipeline attribution, sponsorship evaluation, performance measurement, and the customer and event marketing budget. The client is a remote healthcare technology SaaS company with 50+ employees. Its cloud-based platform automates collection of patient-reported outcomes, offers procedure-specific education modules, and proactively monitors patient recovery.

Requirements

• 2–5 years of relevant experience in customer and events marketing.
• Ability to set customer marketing strategy, align cross-functional teams, and lead initiatives from planning through execution.
• Deep expertise in customer marketing, including growing expansion pipeline through account-based marketing, building customer advocacy and reference programs, and developing case studies.
• Experience leading strategy and execution for both third-party and company-hosted events.
• Strong analytical skills and ability to apply customer data to segmentation, targeting, campaign strategy, and pipeline attribution.
• Track record of developing and executing customer marketing campaigns that drive measurable growth.
• Strong communication and presentation skills, with ability to share customer insights and influence cross-functional teams.
• Proficiency with marketing automation tools and CRM platforms.
• Experience managing and motivating high-performing teams with diverse goals.

Nice To Haves

• Experience in U.S. B2B SaaS healthcare technology, ideally marketing to health systems, medical device companies, or research organizations.

Responsibilities

• Analyze customer and product usage data, identify trends, segment strategic and Tier 2 accounts, and develop customer personas to inform expansion and retention strategies.
• Lead customer marketing campaigns across email, social media, digital advertising, and events to drive adoption, upsell, and cross-sell.
• Design and execute account-based marketing programs for strategic and Tier 2 customers with Sales and Customer Success.
• Develop customer lifecycle programs from onboarding through renewal and expansion, partnering with Sales and Customer Success to identify and advance expansion opportunities.
• Build and scale customer advocacy and reference programs, including case studies, testimonials, customer references and speakers, peer reviews, and analyst relations.
• Own strategy, planning, and execution for third-party and company-hosted events, including industry conferences and customer and executive gatherings.
• Own targets and attribution for event-sourced and event-influenced pipeline; assess third-party sponsorships against cost-per-opportunity goals and build the business case for event spending.
• Define and track KPIs for customer engagement, retention, contribution to net revenue retention, sourced and influenced expansion pipeline, customer reference availability, customer lifetime value, and event ROI; use results to refine programs.
• Partner with Sales, Customer Success, Product, and Marketing to deliver a consistent customer experience and align customer marketing with business goals.
• Manage the customer and event marketing budget and allocate funds across initiatives based on performance and expected ROI.
• Manage and motivate high-performing teams with diverse goals.

Benefits

• Top-notch health, dental, and vision insurance.
• Additional perks, including 401(k).
• Flexible time off; employees are trusted to take time off as appropriate without tracking or accruing it.
• Mission-driven team focused on improving patient outcomes.
• Team culture that encourages employees to challenge the status quo and share ideas.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed